With the end of third-party cookies approaching, the importance of first-party cookies is growing. Amplifying your first-party data using marketing automation will be a key driver in future-proofing your marketing.
One person opts-out, they all opt-out. The key take-away for Australian companies is that an email account, regardless of the number of people using that email account, must be treated as one. One person opts-out, they all opt-out. Overview A key lesson all marketers should take from the Woolworths case is to NOT ASSUME that a […]
Chrome 80 – Cookie updates and Eloqua Implications From the 4th February 2020, Chrome has announced that their new update Chrome 80, will only deliver cookies with cross-site requests if they are set with `SameSite=None` and `Secure`. In July 2019, Firefox and Safari also implemented privacy improvements that enabled third-party cookies tracking to be blocked […]
Unlocking endless possibilities with Data. Major events like Oracle Modern Cloud Day, held in Sydney last week, are a great chance for prospective customers as well as customers. They help you get a view into the big picture of what’s possible and then through break-out sessions, tangible tips from practitioners. Modern Cloud Day provided opportunities […]
In the last quarter of 2019 we have a range of events for you to choose from. What’s on? Take a look at these various events & register today & start your journey to Modern Marketing. Eloqua User Group Webinar Tuesday 22nd October 2019 – Eloqua Email Editors Learn more & Register Building emails with […]
Time is the currency of the Experience Economy. It’s now. It’s urgent. Marketing Cube was delighted to attend the AsiaPac Oracle Partner Network event at the Sofitel Hotel in Sydney this week. Events like this provide us with an opportunity to stay up to date with new technology and Cloud solutions from Oracle. Belinda Burgess, […]
In the world of Software-as-a-Service (SaaS), innovation is the name of the game. Equally critical is the speed at which products like Eloqua and Responsys can roll out updates that impact how marketers design, build and execute campaigns. At a recent off-site planning meeting, we took a moment to look back over the past 12 […]
What are the signature moments that have impacted your life and did the interaction go above and beyond your expectations? A Signature Moment is a point in time when something distinctive, memorable, even iconic takes place. Often these life-changing moments are preceded by a signature such as signing a lease, purchasing a house, signing an […]
Over 4000 global customers, partners and staff attended the Oracle Modern CX conference in Las Vegas. With a focus on the Oracle CX suite of products, there were a number of key takeaways and innovative ideas for marketers. The primary message focussed on the Experience Economy and being in a position to engage with people […]
UPDATE: This webinar was delivered on 25th October 2018. If we consider we’re living in a Digital Revolution, we can probably draw the conclusion that the “rebels” have won, and are governing. The revolution is over and those of us serving the “people” have a new rule book. Membership based organisations, whether for-profit or not-for-profit, […]
The 2018 Oracle CloudWorld event took place in early May at the new Hyatt Regency Hotel in Sydney. Attended by well over 1,000 people, the event covered a wide range of areas for today’s Cloud driven world.
One of the key recurring themes woven through the Innovation in Marketing Automation breakfast event in Melbourne this week was getting your data structures right to support the CX (customer experience) you are looking to deliver. Andrew Pattison, Customer Experience Manager at Honda MPE talked us through two key projects that he has worked closely […]
The key takeaway from my research was this: Whilst the GDPR may not primarily apply directly to your organisation today, I believe it provides some insights into how data protection laws and consumer expectations are changing, and where the bar is now set in terms of best practice.
We live in a world where data is exploding. It’s a world where businesses are born every day to disrupt established models and a world where artificial intelligence (AI) informs interactions.