Time is the currency of the Experience Economy. It’s now. It’s urgent. Marketing Cube was delighted to attend the AsiaPac Oracle Partner Network event at the Sofitel Hotel in Sydney this week. Events like this provide us with an opportunity to stay up to date with new technology and Cloud solutions from Oracle. Belinda Burgess, […]
In the world of Software-as-a-Service (SaaS), innovation is the name of the game. Equally critical is the speed at which products like Eloqua and Responsys can roll out updates that impact how marketers design, build and execute campaigns. At a recent off-site planning meeting, we took a moment to look back over the past 12 […]
What are the signature moments that have impacted your life and did the interaction go above and beyond your expectations? A Signature Moment is a point in time when something distinctive, memorable, even iconic takes place. Often these life-changing moments are preceded by a signature such as signing a lease, purchasing a house, signing an […]
Over 4000 global customers, partners and staff attended the Oracle Modern CX conference in Las Vegas. With a focus on the Oracle CX suite of products, there were a number of key takeaways and innovative ideas for marketers. The primary message focussed on the Experience Economy and being in a position to engage with people […]
UPDATE: This webinar was delivered on 25th October 2018. If we consider we’re living in a Digital Revolution, we can probably draw the conclusion that the “rebels” have won, and are governing. The revolution is over and those of us serving the “people” have a new rule book. Membership based organisations, whether for-profit or not-for-profit, […]
The 2018 Oracle CloudWorld event took place in early May at the new Hyatt Regency Hotel in Sydney. Attended by well over 1,000 people, the event covered a wide range of areas for today’s Cloud driven world.
One of the key recurring themes woven through the Innovation in Marketing Automation breakfast event in Melbourne this week was getting your data structures right to support the CX (customer experience) you are looking to deliver. Andrew Pattison, Customer Experience Manager at Honda MPE talked us through two key projects that he has worked closely […]
The key takeaway from my research was this: Whilst the GDPR may not primarily apply directly to your organisation today, I believe it provides some insights into how data protection laws and consumer expectations are changing, and where the bar is now set in terms of best practice.
We live in a world where data is exploding. It’s a world where businesses are born every day to disrupt established models and a world where artificial intelligence (AI) informs interactions.
I had the opportunity last Friday morning to attend a round table discussion with the Association for Data-driven Marketing & Advertising (ADMA), hosted by their CEO Jodie Sangster. The discussion focussed on the Federal Government’s draft proposal on the Productivity Commission’s Data Availability and Use draft report.
Coming at it from a different angle I had the chance today to attend a conference with a new client, it’s always helpful to hear how our customers pitch to their customers. It provides a level of insight that helps us provide advice and support on their various campaigns. This client is a software company […]
Presenting people with visually appealing information that’s easily absorbed, understood and meaningful is not a simple task. In an age of in-bound marketing, content, specifically good quality content, is key. A common strategy amongst marketers today is to take survey data and turn that data into bite size chunks of easily digestible pieces. Where possible, taking […]
In an effort to extend their reach to prospective students and do more with ever diminishing budgets, Australian universities are discovering the benefits of Marketing Automation as a core communication tool to help manage the complexities of the student lifecycle. Why Marketing Automation? At its core, marketing automation is a communication tool. However, unlike email marketing […]
For today’s businesses, gaining brand visibility and establishing expertise in your industry are two crucial components for attracting new customers. But how do you get any visibility online when there are so many others vying for the attention of your audience? The best way is through establishing a stellar content marketing strategy. What Is Content […]