Oracle’s Generative AI service will enable new Generative AI features to be embedded across Oracle’s Saas & CX applications, including Eloqua and other marketing platforms to help marketers deliver enhanced real-time customer experiences while keeping their data secure and private.
If you missed the LIVE event in San Francisco, we’ve got the link to take you to hours of replays. You’ll even find a 12 episode series on the future of AI.
With the anticipated release of Apple’s iOS17, here are 5 tips to assist marketers to brace for another shift in the way they operate. The ‘Link Tracking Protection’ feature has significant implications for marketing automation platforms, presenting unique challenges but also avenues for innovation.
2023 IEAA Marketing & Recruitment Forum 21-22 June 2023 Sydney, Australia 120+ marketers from Australian and New Zealand universities, colleges, TAFE and high schools came together in Sydney last week for the IEAA (International Education Association of Australia). The presentations covered a range of pressing topics faced by marketers. Topics included using Gen AI, hot […]
Diversity is key for reaching Gen Z students This year, I was invited to present at the 2022 International Education Association of Australia conference in Canberra this month. The two days covered a broad range of topics and addressed one key objective: diversity within segment marketing campaigns! My task? To give attendees tactical advice on […]
Read our team’s insights and observations from the 2022 B2B Marketing Leaders Forum in Sydney.
Marketers are shifting their focus from 3rd-party data to 1st party, but there’s plenty of work that needs doing before you can start collecting valuable insights. We explored this month in our Eloqua User Group how gateways and other capture methods can help marketers get the most out of content despite its source!
With the end of third-party cookies approaching, the importance of first-party cookies is growing. Amplifying your first-party data using marketing automation will be a key driver in future-proofing your marketing.
One person opts-out, they all opt-out. The key take-away for Australian companies is that an email account, regardless of the number of people using that email account, must be treated as one. One person opts-out, they all opt-out. Overview A key lesson all marketers should take from the Woolworths case is to NOT ASSUME that a […]
Photo by Suzy Hazelwood from Pexels Last weekend, most Eloqua customers had access to Release 20B which included new features like Blocks. Locked up at home with COVID-19 restrictions in place, I logged in first thing Sunday morning to take a look. Here’s what I found. Eloqua Release 20B rolled out to most customers on Friday 15th/Saturday 16th […]
Chrome release 80: Cookie updates & Eloqua Implications From the 4th February 2020, Chrome has announced that their new update Chrome 80, will only deliver cookies with cross-site requests if they are set with `SameSite=None` and `Secure`. In July 2019, Firefox and Safari also implemented privacy improvements that enabled third-party cookies tracking to be blocked […]
Unlocking endless possibilities with Data. Major events like Oracle Modern Cloud Day, held in Sydney last week, are a great chance for prospective customers as well as customers. They help you get a view into the big picture of what’s possible and then through break-out sessions, tangible tips from practitioners. Modern Cloud Day provided opportunities […]
In the last quarter of 2019 we have a range of events for you to choose from. What’s on? Take a look at these various events & register today & start your journey to Modern Marketing. Eloqua User Group Webinar Tuesday 22nd October 2019 – Eloqua Email Editors Learn more & Register Building emails with […]
Time is the currency of the Experience Economy. It’s now. It’s urgent. Marketing Cube was delighted to attend the AsiaPac Oracle Partner Network event at the Sofitel Hotel in Sydney this week. Events like this provide us with an opportunity to stay up to date with new technology and Cloud solutions from Oracle. Belinda Burgess, […]