If you’re a marketing automation user as well as a Modern Marketer who schedules or hosts webinars then this is for you. I have been spending quite a bit of time lately with clients who want to take full advantage of Oracle Marketing Cloud Eloqua and the power of marketing automation within their webinars. In short, if you […]
\”Social is easy, any marketer could do it, hey, I could do it!\” These are often words I hear from accounting, finance or IT friends yet unfortunately, this still represents a significant trend as to public opinion on the importance of having a solid social strategy in your marketing and sales mix. Too often social is […]
Data management platforms, marketing automation, Modern Marketing, form processing, plenty of wait steps, segmentation and custom data objects. 12 months in with Marketing Cube and these are just a few of the topics that I discuss on a daily basis with my clients, sales partners and co-workers. Half of these I was very new to […]
Enjoy a quick sneak peek into the new Oracle Eloqua new user experience that arrives in 2016. Featuring some great new enhancements and a lighter, brighter, more welcoming feel. Don’t fret though, the enhancements won’t disrupt your day-to-day use of the platform as it’s an evolution of the user experience, not a redesign of the platform!
Through 2015 you and your team have worked hard to deliver outstanding campaigns, while striving to deliver a unique Customer Experience (CX). The Oracle Marketing Cloud Markies are the Academy Awards of Marketing. Submit your entries before 5th February 2016, across a range of categories , for your chance to join the nominees in Las […]
Each December, we create a series of emails for the various public holidays throughout the coming year. This blog post walks you through some suggestions to make this happen and explains how Eloqua customers can use automation to deliver these messages months in advance.
There is the very common saying, \”every lead is different\” and this is definitely true but how are we qualifying these leads?! In our previous blog we had a look at the revolution of the social selling funnel and we discussed how Sales are more involved in the initial stages of lead generation than in years past. We […]
Email continues to outperform Social Media as a tool to engage your audience, this doesn’t mean we write off Social. It just means we need to refine our message and specifically refine the audience or segment we engage with. We did some analysis and discovered… …that engaging with those people who were actively showing an […]
Long gone are the days when the sales and marketing teams are aligned separately in social channels. Sales teams are seemingly more involved in channels such as LinkedIn and Twitter, realising that by working alongside the marketing team, they can actively reach a wider audience and deliver a personal experience to potential customers. Marketing Automation enables […]
You’re perfecting your marketing automation platform. You have managed to understand the ins and outs of sending campaigns, scheduling events and tracking your email click-through rates. You are just missing that other channel – social media.
As the iTunes App Store is to your iPhone so is the Oracle Cloud Market Place to your instance of Eloqua. Extend the functionality of your campaigns and automate further, with more. The App Store serves many purposes. You can add an App to push SMS from the Eloqua Campaign Canvas. If you\’re using GoToWebinar, […]
In my role I spend a lot of time working with customers, generally at their office for an hour or two and sometimes via a webinar if timing or distance is an issue. I enjoy this one-on-one time and it’s always exciting to see customer’s campaigns from the design phase through to launch and then […]
Technology is helpful when it can take something complex and make it simple. The Eloqua Campaign Canvas is one of those technology solutions. The simple user interface takes the many moving parts of your digital campaign and represents it in a simple icon format.
As Digital Marketers we experience change every day. With Cloud based platforms changing on an ongoing schedule, it’s critical that Oracle Marketing Cloud lead the pack with functional enhancements. The new release schedule will accommodate the fast moving world of digital marketing. What’s changed? Previously, Oracle Marketing Cloud (previously known as Eloqua) was updated on […]