Uncovering Digital Body Languge Tracking people’s behaviour on your website is a great way to understand their interest in what it is that you do as an organisation. The Eloqua tracking script, much like the Google tracking script, gives you a greater level of insight that can lead to very specific engagement and your ability […]
You need to provide an experience that entices people to stay Like me, you probably subscribe to many thought leaders and providers online. However, from time to time you discover little value in the content provided. I bought myself a Fitbit a few years ago and several months ago it fell off one day without me […]
If you’re a marketing automation user as well as a Modern Marketer who schedules or hosts webinars then this is for you. I have been spending quite a bit of time lately with clients who want to take full advantage of Oracle Marketing Cloud Eloqua and the power of marketing automation within their webinars. In short, if you […]
“Social is easy, any marketer could do it, hey, I could do it!” These are often words I hear from accounting, finance or IT friends yet unfortunately, this still represents a significant trend as to public opinion on the importance of having a solid social strategy in your marketing and sales mix. Too often social is […]
ORIGINALLY POSTED BY ORACLE: Deborah Hamilton-Oracle on Jul 14, 2014 It doesn’t matter that I’ve done it a dozen times before. I am still amazed at how easy it is to submit a claim for out-of-network expenses through my health insurance provider. I log onto their web site, enter information from the physician’s statement, hit […]
Data management platforms, marketing automation, Modern Marketing, form processing, plenty of wait steps, segmentation and custom data objects. 12 months in with Marketing Cube and these are just a few of the topics that I discuss on a daily basis with my clients, sales partners and co-workers. Half of these I was very new to […]
Your ability to personalise campaigns and target the right people with the right message at the right time is largely dependant on the quality of your data. Here’s some campaign suggestions Eloqua users can use today to help improve the quality of your data. Don’t keep doing the same thing and expect something different. For repetitive […]
If you’re anything like me and manage multiple accounts of Instagram and were constantly frustrated with having to log out and sign into seperate accounts each time, then you will happily know that you can finally breathe a sigh of relief! The new Instagram update has addressed this problem (…finally) and now your social media life just […]
Super Bowl 50 is fast approaching and you know what that means… it’s time to get social and develop some exposure, no matter how big or small your brand is. If you don’t know by now, Super Bowl is the most watched sporting event on the planet with a record 120 million viewers tuning in […]
Enjoy a quick sneak peek into the new Oracle Eloqua new user experience that arrives in 2016. Featuring some great new enhancements and a lighter, brighter, more welcoming feel. Don’t fret though, the enhancements won’t disrupt your day-to-day use of the platform as it’s an evolution of the user experience, not a redesign of the platform!
Predicting what will happen in social media is about as hard as predicting what the next viral post will be. However, at least as marketers, we can read and engage with each other and in turn string a few ideas as to the direction we think social media might take. Firstly, in 2015 we saw the rise of […]
Through 2015 you and your team have worked hard to deliver outstanding campaigns, while striving to deliver a unique Customer Experience (CX). The Oracle Marketing Cloud Markies are the Academy Awards of Marketing. Submit your entries before 5th February 2016, across a range of categories , for your chance to join the nominees in Las […]
So you’re a Modern Marketer who strives to make sure that when uploaded to Twitter, your images are going to look large and bold so as to catch the attention of your audience – only to find upon posting that Twitter cropped them?!?! Well not anymore, Twitter’s latest update means they will no longer be cropping images or […]
Each December, we create a series of emails for the various public holidays throughout the coming year. This blog post walks you through some suggestions to make this happen and explains how Eloqua customers can use automation to deliver these messages months in advance.
We are all on social in some form. Even if you’re not posting, I am sure you are engaging and your Digital Body Language™ is still providing some behavioural data to a digital marketer. The fact is that every comment, like, favourite, retweet can be used in a positive way to guide a digital marketers actions so […]
I’ve seen it many times, when people achieve success in a campaign, the comment usually follows “well, that was clearly a best practice campaign”. Really? Is it possible it was just a very clever campaign?
