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Insight for Marketing Automation Practitioners

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You’ll find a rich mix of posts here covering Marketing Automation, Oracle Marketing Cloud product updates and modern marketing strategy.

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Eloqua Release Update # 483 October 2016

Release 483 hit your POD between October 11-23, 2016. There’s some core enhancements to the platform. Each update, Apps are also updated and this App Release # 227 brings some excellent updates for GoToWebinar users.  Oracle Eloqua navigation changes Oracle Eloqua introduced an optional new navigation bar in February, 2016. This navigation will become mandatory […]

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Engaging as people engage with you

Simply sending one email to your target audience is very much a last century approach. Eloqua users have the ability to be much smarter than that and they have the ability to engage with people as they engage with them. What’s Your Key Objective? The first step, before we explore the Eloqua Campaign Canvas, is […]

Bright ideas for innovation and better design

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Design for Marketing Automation

This past week I spent two days with a new client. As a global brand they license their unique services to a range of companies around the world. Their world of marketing is a mix of direct engagements with their end consumer and working with distributors where they’re only in a position to encourage distributors to fall into line with their campaigns.

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Eloqua 10 – Recent Updates

One of the many benefits of a SaaS platform like Eloqua is the ease of which new features are accessed. You leave work on Friday and when you return on Monday you have a range of new features to help you get more from the platform.

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The Basics: Eloqua and Social Relationship Management Integration

Have you leveraged the power of the cloud by integrating Social, Marketing and Sales? Allow Oracle technology to showcase its technology stack through an integration with Oracle Marketing Cloud Eloqua and Oracle Social Relationship Management (SRM). We often get asked how you can gain ROI through social media. Through an integration from Oracle Marketing Cloud Eloqua into SRM, your social team […]

DataLabs

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Make your data visually appealing, it will help your in-bound content marketing efforts

Presenting people with visually appealing information that’s easily absorbed, understood and meaningful is not a simple task. In an age of in-bound marketing, content, specifically good quality content, is key. A common strategy amongst marketers today is to take survey data and turn that data into bite size chunks of easily digestible pieces. Where possible, taking […]

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Higher Education and Marketing Automation

In an effort to extend their reach to prospective students and do more with ever diminishing budgets, Australian universities are discovering the benefits of Marketing Automation as a core communication tool to help manage the complexities of the student lifecycle. Why Marketing Automation? At its core, marketing automation is a communication tool. However, unlike email marketing […]

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Can a Content Marketing Strategy Actually Boost Your Business?

For today’s businesses, gaining brand visibility and establishing expertise in your industry are two crucial components for attracting new customers. But how do you get any visibility online when there are so many others vying for the attention of your audience? The best way is through establishing a stellar content marketing strategy. What Is Content […]

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Introducing the Social Resource Library

If you’re looking for a portal for all your social requirements then you’ve come to the right place. Our social library is your resource station for all your social needs including but not limited to: Social selling Listening Engagement Mobile marketing and Digital body language Just click on the button below to view which resource […]

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Tracking web visits with Eloqua

Uncovering Digital Body Languge Tracking people’s behaviour on your website is a great way to understand their interest in what it is that you do as an organisation. The Eloqua tracking script, much like the Google tracking script, gives you a greater level of insight that can lead to very specific engagement and your ability […]

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