Eloqua Housekeeping tips for Modern Marketers While we spend much of our time with Eloqua customers supporting them with their campaigns, we also use Eloqua to drive our own marketing efforts. I thought I’d share some of the activities I’ve been up to over the December & January period as we get ready for another […]
Once you’ve secured a Marketing Automation platform, it’s time to get busy and build out a few core campaigns and begin to tailor your CX.
One of the most common expectations new users to Eloqua have is the ability to build a lead nurturing campaign. It’s a fair expectation and really is a pretty simple process.
The power of Marketing Automation is sitting there, waiting to be used. Eloqua users have the ability to automate much of what they do. Sometimes, it’s determining which of your campaign can be well, ‘fully automated’. That’s what we covered in this User Group. Once the webinar replay is available, a button will be available […]
Recognising customers as individuals with preferences and responding at the right time and in the moment requires a smarter approach that is personalised, seamless and immediate – and also results in an emotionally positive experience.
Enhancing your Contact Profile with Smarter Forms In order to execute a personalisation strategy, the more you know about your audience, the better you’re able to engage and tailor your messaging. Next to profile data flowing into Eloqua from your CRM or other data sources, information captured via a form submission, is the one point […]
Oracle Marketing Cloud is introducing a new standardised top navigation menu structure across all Oracle Marketing Cloud products, including Oracle Eloqua. While the menu options remain identical in Oracle Eloqua, you’ll notice some visual changes to the menu across the top. You will also notice a new left side menu that pops out as well. […]
As part of the effort to ensure safe data comes in & out of Eloqua, we are working to narrow the list of domains that can be entered into the application by users.
We’re making our way at a rapid pace through 2017 and before you blink again we’ll be marching into 2018. With that in mind, I believe it’s a good time to review what’s been happening in the world of social and particularly its role in marketing automation. 2016 saw the extreme lift-off of advertising through […]
In the world of Marketing Automation, Account-Based Marketing is a buzz word. However it seems Australian & New Zealand marketers haven’t quite caught on to the idea, at least from what we can see below from Google Trends. There’s isn’t even enough search data to show anything according to Google. So, what’s the problem? Google […]
Many marketers face the challenge of delivering Marketing Qualified Leads to the sales team. This month we focussed on the need for a defined and agreed process between marketing and sales. We then looked at various ways Eloqua, largely through smarter use of segments, can help you build an audience of potential MQL’s. Watch the […]
Watch the Replay Whether you’re new to Eloqua or a seasoned professional, these 3 tips for campaign canvas layouts will be helpful. We’ll show you how to gain a 32% lift in email opens, how to manage the event registration process and the fundamentals of a nurturing campaign. The Campaign Canvas is a visual representation […]
In an earlier post by my colleague Marijke Timmers, she wrote about the value of Aligning Sales and Marketing. Along similar lines, aligning Advertising and Marketing will allow both departments to understand bottom line ROI for their efforts, while also delivering more relevant and personalised content to their prospects and customers. For businesses that are […]
This blog post helps join the dots between current marketing trends and looks at how Eloqua can help you deliver or execute those marketing trends in your organisation.
Eloqua Release 488 brings a number of excellent enhancements that deliver tangible and helpful functionality for the Eloqua end-user. We’ve explored each of the main enhancements below. Shared List and Shared Filter enhancements View dependencies in shared lists and shared filters. This screen shot shows a Shared List. The same functionality is also available on […]
Anyone who’s run an event or spoken at one knows, Q&A panels can be hard. Unpredictable. Downright awkward at times. When I asked an expert panel at a mobile marketing summit in Auckland recently about the role of mobile in B2B, I honestly wasn’t trying to trip anyone up. Nevertheless, the question drew a series […]
