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Over 4000 global customers, partners and staff attended the Oracle Modern CX conference in Las Vegas. With a focus on the Oracle CX suite of products, there were a number of key takeaways and innovative ideas for marketers. The primary message focussed on the Experience Economy and being in a position to engage with people […]
Adrian Jones Industry News, Marketing Automation, Revenue Performance Management
The 2018 Oracle CloudWorld event took place in early May at the new Hyatt Regency Hotel in Sydney. Attended by well over 1,000 people, the event covered a wide range of areas for today’s Cloud driven world.
Adrian Jones Industry News, Marketing Automation
One of the key recurring themes woven through the Innovation in Marketing Automation breakfast event in Melbourne this week was getting your data structures right to support the CX (customer experience) you are looking to deliver. Andrew Pattison, Customer Experience Manager at Honda MPE talked us through two key projects that he has worked closely […]
Adrian Jones Industry News, Marketing Automation
The key takeaway from my research was this: Whilst the GDPR may not primarily apply directly to your organisation today, I believe it provides some insights into how data protection laws and consumer expectations are changing, and where the bar is now set in terms of best practice.
Adrian Jones Industry News, Revenue Performance Management
Last Thursday evening about 60 people joined the team from Marketsoft at The Attic on George Street to debate Customer Centricity. The panel comprised executives from Telstra, Dell and DMG:Events. The debate topic The four speakers were broken into two teams, the affirmative and the negative: >> Guest speakers for the affirmative: customer-centricity is the […]
Having been to several Oracle events this year, I was joking confidently with my co-workers that I’d be seeing plenty of America’s Cup footage at this year’s Oracle Open World. Not that I minded, those fantastic yachts sailing in San Francisco look amazing. The reality was that there was plenty of huge footage before keynotes, […]
Adrian Jones Revenue Performance Management
There is so much talk about Customer Experience (CX) – it can get confusing. It’s rapidly becoming one of those terms you hear about so frequently that it loses its real meaning. For me, its one of the most important terms in our business today: here is why. For me, Customer Experience is not only […]
