“If you ask people what they want, they’ll say a faster horse.”
– Henry Ford
The way your customers buy from you has changed. To stay relevant, you need to adapt. To innovate. To set the pace.
That takes strategic and technical know how.
The CMO’s essential marketing success partner.
Leading disruptor and innovator brands are driving customer experience (CX) which in turn, impacts the expectations they have of you. At the same time, marketing technologies are rapidly developing on a global scale and at a pace that few companies can keep up with.
We’re here to help…
Marketing Cube’s Design For Automation Framework brings together strategy and execution, to create unique and meaningful customer experiences that deliver to the bottom line. It puts the customer at the centre of everything you do, while enabling cross-functional alignment and return on investment:
From connecting your business goals with your marketing objectives to understanding your competitive landscape and the resources available to you, your marketing strategy should provide a clear and measurable blueprint for your short and long-term achievements. Without this, you’re likely delivering disconnected and undifferentiated customer experiences.
Business and marketing strategic alignment
Brand vision and values development
Capabilities review and recommendations
Understanding who your audiences are and how they like to engage with you across all touchpoints is fundamental to delivering exceptional and frictionless customer experiences.
This starts with understanding the data and the insights you have today, and defining how you will collect and leverage the critical data points you need to enhance your customer experience.
We can assist with the following:
Customer Journey Mapping
Your customer journey is not just a series of touch-points. It’s an appreciation of the whole.
Recognition of your brand and the value you bring to your customers, at the right time, in the right channels, with the right messages – not just through a series of transactions, but via a cohesive journey.
Using new and existing customer research, internal focus groups and workshops, this process helps us to define the moments that matter to your audience and drive strategic value. We can help you to identify the key stages in your customer journey, highlight brand attitudes as well as key people, data, channels, systems and processes required at each stage to deliver a seamless experience.
Customer Experience Planning
This is where strategy transitions into exceptional execution. But. it’s also often where we see marketers paralysed. The key is to break your customer journey into manageable campaigns and to start simply and optimise along the way.
Leveraging our marketing automation experience of over 10 years, we can help you identify automated campaigns required to deliver a seamless customer experience at each stage of your customer journey.
At Marketing Cube, we believe that the Oracle Marketing Cloud is the superior marketing automation tool and it is our specialisation. However, the following deliverables can be applied to most marketing automation platforms:
Today’s ‘always on’ consumer expects your content to reflect context – to be relevant to time and place, personalised and engaging.
A good content strategy has a healthy mix of content that will inspire, entertain, educate and convince target audiences.
Whether proprietary, syndicated or user-generated, you should have a plan to repurpose, reuse and recycle.
We can help you to understand your audience at each stage of your customer journey and then align them to the most appropriate personas, channels and assets, as well as your brand personality.
No CX design is successful without the ability to measure the outcomes and manage stakeholder expectations.
Knowing what good looks like often requires a specialist partner, at least until you can build expertise in-house. Structuring your team for success and effectively managing change requires a commitment over the longer term. We can assist with the following: