Welcome to the Oracle Marketing Cloud
Is there a gap in your CX? Our key focus as an organisation is Marketing Automation. The Marketing Cloud consists of a number of Oracle solutions designed to bridge the gaps in your data silos & your CX.
Oracle’s Marketing Cloud consists of Marketing Automation, Social Media Listening, Analysing, Engagement and Marketing via social channels. In addition, Oracle Content Marketing provides a platform to support your content marketing strategy and integrates with Oracle Marketing Cloud – Eloqua.
Modern Marketers understand the need for deeper, richer and smarter engagement with their many and varied contacts. Whether the need is improved communications with customers, a smarter way to engage with prospects, a channel to deliver your content marketing or a more robust communication strategy with business partners and staff, Oracle Eloqua Marketing Cloud can support you.
Oracle Content Marketing
It’s very easy to lose control over your Marketing Content. You may have it spread over various C:Drives, Drop Boxes or on-premise servers.
Oracle Content Marketing empowers the marketing team with a state of the art platform that can be integrated with Oracle Eloqua Marketing Cloud allowing for the distribution of your content marketing through your various digital marketing channels.
Responsys Marketing Suite
Marketing Orchestration is a fundamentally different way of approaching customer interactions.
Rather than focusing on siloed campaigns delivered to a broad audience, orchestrated marketing is about delivering a set of related interactions that, when added together across channels and time, make up a unique experience for each and every customer.
Oracle recognised as a Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs 2019.
Gartner named Oracle a Leader amongst Multichannel Marketing Hub (MMH) vendors due to how its multichannel marketing hub provides B2B and B2C marketing orchestration within Oracle CX Cloud.
Using cross-channel segmentation, the integration of web behavior, and CX Unity, Oracle helps marketers manage the customer experience across the enterprise.
Gartner also found that Oracle’s strengths lay in campaign execution, modular AI, and profile management vision. See how Oracle compares to other vendors.
BlueKai – Data Management Platform
BlueKai is the industry’s leading cloud-based big data platform that enables companies to personalise online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.
BlueKai’s Data Management Platform (DMP) centrally organises a company’s customer and audience data in the cloud to help implement personalised marketing campaigns across all channels and deliver better results and higher marketing ROI.
BlueKai also runs the world’s largest 3rd party data marketplace to augment a customer’s proprietary data with actionable information on more than 700 million profiles. Approximately 300 customers across multiple industries rely on BlueKai to maximise their marketing investment.
Social Relationship Management
Social is much more than having a presence on Facebook, LinkedIn or Twitter. Social Media is one more channel for you to engage with your customers and prospects.
But more than simply producing outbound content, Social Media enables you to Listen, Analyse, Engage and market via Social specific marketing campaigns.
Oracle Social Relationship Management takes the concept of CRM, the ability to have a central platform to manage relationships, and do so much more.
Additional Oracle Cloud Solutions
Oracle Engagement Cloud – CRM
Today’s sales team needs mobility, immediate access to the right information to provide accurate quotes for products or services. They need to be able to connect with peers via secure social networks and find the right people within the team who can help them close deals faster.
Whether they’re accessing this information via their smartphone, iPad or desktop, Oracle Engagement Cloud is the essential tool for today’s modern salesperson.
Oracle Social Cloud
Oracle’s Social Cloud is a secure social platform for any size organisation. It provides a safe and secure way for the sales, marketing, finance and customer service teams to engage in the context of specific opportunities and campaigns.
Oracle Social Cloud can be accessed via a purpose-built iPad app, from the desktop or smartphone.