Oracle Cloud World 2023
Stephen Streich
GVP Product: Oracle Marketing
October Eloqua User Group Webinar replay
Hero photo by Kevin Dunlap on Unsplash
Overview
Oracle CloudWorld 2023 was held at the Venetian Hotel in Las Vegas in September. 18,000+ Oracle clients, partners & team members attended sessions covering CX Marketing, Sales, Service and hardware.
For 20+ years organisations have strived for Sales & Marketing Alignment.
Striech suggests it’s now time to squarely aim our efforts at Sales & marketing Unification
Was marketing and sales alignment ever going to bring sales and marketing together? By its very definition, it implies running in parallel to one another.
I’ve been in and around these two teams for 20+ years and running in parallel was always a lofty goal and in some cases, we came close.
Unification is an entirely new ball game. It’s about being made into a whole, one body. When Streich made these comments during this webinar, my initial thought was “Perhaps we are finally in a state, from a technology point of view where we have systems and processes that could actually support the idea of unification.”
More on this to come…
If you couldn’t make it to Las Vegas, you can access highlights via Oracle CloudWorld On Air
If you have a Topliners user account, it’s the same login and password to access Oracle CloudWorld On Air. It’s referred to as your Oracle ID.
We’ve looked through the many replays and have put together a list of replays we believe Eloqua users will find interesting:
How to watch these replays from CloudWorld 2023
When you click on the links below, you will need to log in to CloudWorld On Air using your Oracle ID. Your Oracle ID is the same login and password you use to access Oracle Communities Topliners.
Click on the REGISTER button in the top righht hand corner of the screen, if you’re on a laptop or desktop computer.
Generative AI, Guided Campaigns, CDP & doing more, personalising more & getting more from your 1st-party data
We started the conversation with Stephen giving us an idea of the size of Cloud World, the various hot topics and other events aligned with Cloud World.
The Annual Markies Awards Dinner was hosted at Cloud World, to “recognize customers that have gone above and beyond to deliver outstanding experiences that set new and innovative standards.”*
Access the webinar replay today to hear directly from Stephen, his summary of Eloqua enhancements to date and the Eloqua roadmap for the next 12-24 months.
*SOURCE: Rob Tarkoff, executive vice president and general manager, Oracle Fusion Cloud Customer Experience (CX)—September 21, 2023
32 Billion
Number of Landing Page visits
25 Billion
API calls into the system
17 Million
User logins into the system
28 Million
Emails sent by Eloqua Campaigns
2.7 Billion
Number of forms processed
952K
Monthly average of Active campaigns
What’s news? What’s coming soon?
The major change with Redwood is that it’s now available to all Eloqua users. It’s still technically Controlled Availability, however, all Eloqua users will be able to switch between Redwood and Classic screens using the left-hand side menu. Access to Redwood no longer requires you to opt-in.
Release 23D Highlights
- Oracle Labs has released its Eloqua-Zoom App. It’s available in Controlled Availability. One significant change from the previous Oracle Labs ZOOM App is that you can work with ZOOM Webinar and ZOOM Meetings. You can also personalise join links using the Zoom Content Service. You access it from Cloud Content, within the Email or Landing Page Design Editors.
- The Redwood Experience switch is available to all users with Release 23D. You will no longer have to submit a Service Request with My Oracle Support. All users can turn Redwood Experience on and off via the hamburger menu in the top left-hand corner of the screen. Click here to learn more.
- Form Spam Protection Customisations. You can now make changes to the parameters for spam protection. The current minimum Form Submit time is 3 seconds. You can now adjust it from 1 second to 5 seconds depending on the CX, expected form pro-population and form length. This function is designed to help you limit form bot submission. Form Spam Protection is currently released under our Controlled Availability program – click here to learn more.
- Guided Campaigns* new tactics added. The new multi-step nurture tactic includes up to 5 emails with certain emails triggered to those who click or do not click.
*NOTE: Requires the Oracle Eloqua Marketing Guided Campaigns app (previously known as Fusion Marketing)
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