Sprinklr + Marketing Automation
When there’s more to life than email
We had the pleasure of co-hosting a webinar with the Sprinklr team focusing on the benefits of the Sprinklr CXM platform, & more specifically how it can work with marketing automation to inform & deliver a more cohesive customer experience.
Social and marketing teams can often operate independently, with numerous point solutions serving different channels, and marketing leaders frequently ask us how they can tap into and leverage other channels above and beyond email.
We took a deep dive into our joint use cases, technical capabilities, and what marketing leaders across different industry verticals had discussed with us. In the webinar we looked at social and marketing automation across four key business areas – awareness, attraction, conversion and retention.
Businesses can leverage social insights by analysing social media reports and data to gain a deeper understanding of their audience demographics, interests, and preferences.
This information can then be used to develop or refine your marketing strategies, understand audiences and personas, and create more targeted and personalised marketing campaigns.
Sprinklr Insights analyse social media conversations and trends, which can help you to identify popular topics, themes, and content that resonates with different target audiences. You may be able to capitalise on these interactions by encouraging user-generated content to support your marketing messaging.
Aligning your content strategy across social and marketing automation channels will help to deliver a more integrated CX, and ensure that the right content is delivered to the right audience through the most effective channels across your buyer journey.
Watch the webinar replay today
Your social channels are often the quickest way to learn about customer sentiment, competitive insights and significant events On the one hand this may help you respond to an individual complaint or address an emerging crisis.
On the other it can help you to respond promptly and capitalise on opportunities as they arise with new or updated campaigns, or drive customer reviews, testimonials and case studies.
An integrated social and marketing automation campaign will drive more traffic to your strategic assets and hero content. This content supports and assists your various buying personas in the critical moments that matter across their customer journey.
Understanding how people are engaging with these key assets also drives your lead scores. Social engagement will amplify that engagement enabling you to make data-driven decisions to optimise your sales & marketing strategies.
Integrating Sprinklr with your marketing automation customer data and workflows gives you the ability to seamlessly continue the conversation in your customer’s preferred channel.
To do this effectively you need to connect your social and marketing audiences, and there are a number of ways that you can do this:
- Social media connectors enable you to use social sign-on or integrate forms in social platforms enabling you to connect the two audiences.
- Custom audiences enable you to broaden your reach to look-alike audiences through social media
- Data integration enables the seamless flow of data between Sprinklr and your marketing automation platform based on a common unique identifier
- Customer interactions with your sales or contact centres present an opportunity to update your CRM with critical data that may then be integrated to your social and marketing automation platforms. Call outcomes can help inform your social campaigns and help trigger campaigns, or suppress untimely or irrelevant communications.
If you would like help bringing any of these to life at your business, please connect with our team.
Connect with Adrian on Linkedin
I’d love to hear from you. If you have any insights you would like to share on this topic, or any questions, please get in touch.
How Sprinklr works
Reduce risk and protect your brand.
Sprinklr Insights empowers your team with real-time insights on current events, trending events, and brand crises before they become consequential — so you can make proactive, informed decisions about your owned media strategies and tactics.
