Welcome to Eloqua‘s Redwood Experience
May Eloqua User Group Webinar | Release 23B
Overview
The evolution of design should enhance the user experience. Oracle’s Redwood Experience does exactly that. Release 23B is just the beginning of a fresh new user experience & brings Eloqua into line with Oracle’s suite of CX applications.
Why this topic?
The Eloqua Product Marketing team teased us a little in February this year with some screenshots of what we could expect from Release 23B in May 2023. We literally gained access to Redwood Experience at 11:00 pm, 12 hours before the live webinar on Tuesday 9th May.
Yes, we were cutting it fine!
This month, the entire webinar focussed on Release 23B, with Redwood Experience being the big ticket item. However, there was more covered.
Keep reading or access the replay.
Redwood experience is initially available as “Controlled Availability” CA.
What does that mean? As new features are developed in the software industry, it’s a fairly normal process to make these features available upon request. Over time, these features typically then become “Generally Available” or GA.
To gain access to Redwood for your instance of Eloqua, you will need to submit a Service Request with My Oracle Support. The Service Request is simply to ask that Redwood be activated on your instance of Eloqua.
You have two options.
Option 1 – Everyone gets Redwood
This is the option we’d encourage you to take. From a change management point of view, the sooner your user community has access to Redwood and becomes familiar with the new navigation, the better it is for everyone.
Option 2 – A limited group of users get Redwood
If you choose to limit access to Redwood, you need to provide My Oracle Support with the email addresses of the users.
Bots could be globally unsubscribing audience members & they are not even aware
If your organisation has elected to provide people with a single click unsubscribe i.e. they click on the word “unsubscribe” in your email footer and the next thing they see is a landing page saying “thank you for unsubscribing”, then you need to keep reading..
“Single-Click” unsubscribe is the potential problem
Modern email scanning tools are being employed by more and more organisations. As your Eloqua emails arrive at their email server, these scanning tools are doing a range of things to each email. The key issue is when these bots click on every link in the email. This process does not discriminate and your single-click unsubscribe option is also getting clicked.
Bye bye, you have just lost a contact.
Eloqua’s solution is to create an intermediate unsubscribe landing page. Only Eloqua administrators have access to this landing page template.
From the Eloqua Help Centre
“If you use Eloqua’s unsubscribe system action link in an email and are not sending contacts to a subscription management page, we recommend that you set up an intermediate unsubscribe page. This is a landing page created in Eloqua using a template we provide. When a contact clicks an unsubscribe link, they are presented the [intermediate unsubscribe landing page] page to confirm the unsubscribe. If you do not use this type of landing page, contacts can be unsubscribed by email scanning tools unintentionally.”
If your contacts experience a “single-click” unsubscribe when they click on “unsubscribe” in your email footers, you need to activate this new freature.
The intermediate unsubscribe page requires a human to click one more time on the landing page to validate their unsubscribe request.
This month’s Eloqua Hack
Well, “hack” is probably a stretch, but here it is.
During this month’s live webinar, a client asked how do they access Eloqua’s Prospect Profiler from the Contact object. That was a great question and by the time the webinar started I had only had access for 12 hours and I was asleep for about 7 of those!
It’s quite simple, however where you access Profiler has changed.
Previously you had to double-click on an Eloqua Contact and then from the pop-up window, you would click on Profiler.
With Redwood, you access Eloqua Prospect Profiler directly from the Contact search results as shown here in the screenshot.
New features to help you combat “bots” unsubscribing your contacts & new reporting APIs to extract Oracle Insight data.
With Redwood Experience stealing the show this month, we want to make sure you don’t miss a few other enhancements listed below. The new reporting API’s allow you to extract data directly from the Oracle Insight data warehouse. If your organisation is currently manually exporting data or automating some data through automated reports i.e. “Agents”, then this enhancement is worth keeping an eye on.
The reporting API is currently to a limited number of Eloqua clients under a Limited Controlled Availability program. The deadline for inclusion in the program has passed and we understand those clients admitted to the program have been notified.
Exporting Oracle Eloqua Insight data
If you missed out on the Limited Controlled Availability program, you can still keep up to date.
Other Release 23B highlights
- Unsubscribe Pages: Add intermediary unsubscribe pages that help protect against unintentional unsubscribes resulting from email scanning tools.
- Reporting API: Available in Limited Controlled Availability, our new Reporting API allows you to extract reporting data directly from the Insight data warehouse.
- Count of Custom Objects: Count of Total Custom Objects will be added to the Marketing Operations Center.
- Segmentation Performance Improvements: To help improve segmentation performance, Oracle is changing the way segments are calculated. Current Behaviour: Each filter execution of the segment is against the whole contact database and Eloqua calculates the final segment count based on the contacts in the included filter minus the contacts in the excluded filter. After Release 23B: exclusions will be applied only to the contacts returned from the other Included filters in the segment. In a nutshell, Eloqua will process your Segments faster, than it has in the past. For Eloqua clients with Segments in the hundreds of thousands or even millions of Contacts, you should experience performance improvements.
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