Tips to keep your Eloqua campaigns fresh and current.
Photo by Arno Smit on Unsplash

If you’re too busy to keep on top of Eloqua enhancements, watch this month’s User Group replay. We recap on what’s been delivered this year and then review the Eloqua Road Map looking ahead to 2021.

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Maximising a wide range of Eloqua functions to enhance your campaigns

This month felt like a little bit of a “catch up” User Group. We’ve touched on the Hide in Mobile/Hide in Desktop feature and Attribution & UTM earlier this year. However it’s clear not everyone has had a chance to review these and implement them.

Access the replay and catch up on what you might be missing out on. If you have any questions about any of the topics and features covered below, please contact us directly HERE.

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You really need to start using “Hide in Mobile” and “Hide in Desktop”.

With this feature, you can optimise the mobile versions and desktop versions of your Eloqua emails and landing pages. When you use Hide in Mobile or Hide in Desktop on a content component, that component is hidden in the specified view (mobile or desktop) in a sent email or live landing page, as well as in the Design Editor and the preview.

How to access Hide in Mobile/Desktop

As at the date of this blog post, you will need to log a Service Request with My Oracle Support and request access to the Controlled Availability feature “Hiding cells in the mobile or desktop view.” We assume this feature will be Generally Available in the next few releases.

You can see the Hide in Mobile feature highlighted in the screenshot below. You will click on content in your email and then choose to hide in mobile. By changing the view from Full to  Mobile, you can then Hide on Desktop.

Attribution & UTM.

Using attribution to measure channel performance

We revisited attribution this month following the large number of enquires following the June 2020 User Group where we focussed the entire session on attribution.

This month gives you a high level summary of what we covered in June. However, if you access the June replay you’ll also hear from one of our clients and the process they went through implementing their attribution model with Eloqua.

With a marketing team of 20+ people, external agencies and social sites with high traffic, attribution is critical to helping them determine where “leads” are coming from.

Eloqua Engage empowers the sales team.

Engage is a Sales Tool enabling the Sales team to deliver on-brand, personalised emails to their customers and prospects.

In this replay, we walked through the process to get Engage set up and configured for your team. It’s a pretty simple process. You begin by installing the Engage App, your Eloqua Administrator will need to do this for you.

The Sales & Services teams can use Engage to send personal email messages or emails based on templates created in Eloqua. Users can customise their emails by adding images, attachments, hyperlinks, and so on.

Tips for Engage adoption.

Oracle provides all Eloqua customers with a small number of free/complimentary end-user licences for Profiler and Engage. Take advantage of these and identify and assign the licences to members of the sales and service teams who you believe would see value in these tools. This group becomes your “champions”.

We’ve found that creating a “Pilot” group of champions is a great way to begin the adoption process for both Engage and Profiler across the wider teams.

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Where to begin? There is so much coming, let’s start with “Lock Block Styling”. Try saying that three times!

The points covered in the road map section of this month’s webinar are sourced from Oracle and it needs to be understood that they are forward looking only and are presented in the context of the Oracle Safe Harbour Statement.

Following the release of Content Blocks earlier this year, additional functionality continues to be added. Oracle presented the following enhancements as part of the Eloqua the road map in relation to Content Blocks:

  • Allows admins to lock all styling of specific content blocks
  • Marketers can still make basic content changes like images, text and hyperlinks
  • Locked blocks allow for the flexibility of blocks while keeping brand compliance through removing all styling controls

Access the replay for more details on the above and a range of other enhancements.

Oracle Safe Harbour Statement

“The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract.

It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.

The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.”