Release 20B rolled out in May 2020. It was filled with a range of new features. The big one is Blocks. Blocks enable you to speed the build time of your emails and landing pages, while also providing greater control for Brand Managers.
If you have rouge, colour impaired marketers (or maybe you’re one of those marketers), Blocks will prove a great tool. Blocks do not replace Shared Content, they enhance your options and give you greater flexibility as you build templates.
You have new & additional functionality, now what?
Release 20B has proven to be a “bumper” release, with tangible functional enhancements that make the day-to-day experience for Eloqua users even better.
Content Blocks came out as the #1 new feature that user group members felt would have a direct impact on their output.
Closely followed was the new YouTube & VIMEO app. This updated Landing Page app is simple to use. You add the YouTube or VIMEO URL and that’s it. It’s responsive every time.
Enjoy these features and create some gorgeous new content.
ZOOM Poll: Which of these new features will make the most impact?
Webinar attendees were asked which of the new features they anticipate would make the most impact on their day-to-day activities. The option was to select all that apply.
Content Blocks, the #1 New feature as voted by the Eloqua User Group community
During the User Group we demonstrated how to:
- Create a Content Block in the Email & Landing Paged editors
- How to edit those Blocks & how to add up to 3 Content Layout sections
- How to assign a Content Block to either the Email or Landing Page library, or to both libraries
The ability to create and edit a Content Block is controlled by user access levels. Eloqua Administrators have this ability by default.
Apply some thinking to your use of Content Blocks
The last thing you want to do is arrive at mid-October and discover your Block Library has 200+ Blocks. If that’s the case, something has gone seriously wrong and perhaps you’ve misunderstood the objective behind this new Eloqua function.
Read our recent blog post to discover a range of suggestions and ideas about how to get the most our Content Blocks.
Additional features available with Release 20B
Each of these new features are covered in detail during the webinar. Based on the User Group Poll results above, 24% of members see the upgraded YouTube/Vimeo app as a big plus. I agree, it was needed and couldn’t be simpler to use. Add the URL from your YouTube or Vimeo site and you’re done, it’s responsive every time.
Hide on Mobile/Desktop
Archive forms you no longer need
Export to HTML from Design Editors
New YouTube & Vimeo App
The ability to hide specific content on mobile or desktop is a great addition helping you achieve greater control over the experience you deliver via email and landing pages.
The ability to archive Forms may not sound all that exciting, but Eloqua Administrators will appreciate this one.
- Archive Forms in case they are needed for future use as opposed to deleting them
- Clean them up and make searching more efficient
- Prevent old assets from being used in future campaigns
- Restrict editing on any assets that you still want to continue to use
- Saving-as old forms generally creates more problems and wastes time when using Templates is far more efficient
- Administrators can access archived Forms and unarchive them if needed.
Availability of these features
When new features are added to Eloqua, their availability to all Eloqua customers will depend on the development stage of the feature.
If a feature is flagged as Controlled Availability or CA, there will usually be a cap on the number of participants and you will need to log a Service Request with My Oracle Support to gain access to the feature.
Marketing Cube customers can request access by logging a Service Request with us via your Eloqua Administrator.
Once a feature is released to all Eloqua customers it’s referred to as General Availability or GA.
These updates will generally be of interest to Eloqua & CRM Administrators.
Release 20B delivered enhancements to the Facebook Lead Ads, LinkedIn Campaign Manager, Webex, & GoToWebinar apps. Our testing of these apps on live Eloqua instances across our customers, has not seen any issues. In other words, there’s nothing you need as a result of the enhancements.
- The Oracle Sales Cloud Integration app now supports further events for campaign actions: Active, Draft, and Completed.
- The Campaign Member import is now generally available. It was previously part of our Controlled Availability program. Use Campaign Member to import all campaign member associations originating in Oracle Sales Cloud.
- The Salesforce.com Integration app can now check for email address changes before running an import, and update any changed email addresses.
- Form Submit Marketing Activity is now available in the Salesforce.com Integration app.
Taking your webinar replays and turning them into a Lead Generation tool
By taking your webinar recording, applying some editing and branding you have a great resource with a variety of uses.
Build a webinar replay library
The main focus of this section of the User Group was to show how Eloqua Landing Pages in combination with Eloqua Forms are the best way to share your webinar replays.
If you determine some content is of greater “value” than some other content, you may choose to ensure people have to submit a form to access it.
Read our recent blog post What to do with all if your Webinar recordings for more details and suggestions.
You can easily add YouTube or Vimeo videos to your Eloqua Landing Pages – read further here to see how.
If your webinar provider provides you with an audio only file of your webinar, you can easily turn that into a podcast.
Just keep in mind if your webinar is slide rich, the voice only version may be difficult to follow for podcast followers.
Not all webinars will necessarily translate well to a podcast.
You likely have a growing library of webinar recordings from the past few months, part of your pandemic CX strategy. How you share those recordings & provide people with access to them needs to be thought through to drive the best possible outcome. Once your webinar has concluded, your webinar provider will generally offer you […]
Q&A – Your questions answered
“What’s the best way to see the latest Block styles or emails that have good open rates?”
Liz: Geelong, Australia
In response to your question Liz, I’d suggest you first review the Campaign Analysis Overview or Email Analysis Dashboards.
These will help you identify the high performing content.
The Eloqua Insight report listed to the right would also be helpful, especially because you can export it to excel and apply filters to sort it in any way you want i.e. whichever value is more important to you.
Email Analysis Overview Insight report
- This report shows the performance of emails sent within the specified time frame.
- You can use this report to view how much an email was sent, what the bounce-back rate was, the number of times the email was opened and clicked, and more.
- Since you can include multiple emails in the report, you can use this report to compare the performance of emails.