Each month our Eloqua certified Support Team responds to customer Service Requests. We tag those Service Requests & report on them. We identified the more common service requests over the past six months & produced the content for this months Eloqua User Group.

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You really need to view the replay to get the most out of this User Group

As we do each month, we start the webinar by answering questions from members that they submitted during the registration process. This month was unprecedented with 11 questions submitted. They’re all covered in the replay.

Some of the questions asked, and answered in the webinar are listed below:

  • I have had issues with adding Landing page CSS code from a text document when creating design editor LP’s. The code only seems to work when I add one instruction at a time. Not sure if this is an Eloqua, Firefox or Mac issue?
  • What’s the best way to track in-email link clicks and use this action to filter segment members through a multi-step campaign?
  • Is there a ‘send X Email if the recipient clicked on a specific link, and Y Email if they didn’t’ function?
  • Can you show us how to get form data to flow through to Salesforce? (hopefully, this is general enough to be useful for all your customers)

For the purpose of this blog, we’re focussing on the three key areas below. This user group was very light on slides as we spent the majority of the time in Eloqua. So the content below is a little general, but I’ve included links to various resources you may want to look at.

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Users continue to evolve their use of the Design Editor.

For the majority of our clients, the non-HTML Email Design Editor is their preferred method to build emails. We’re seeing some great results, but there is always more to learn. 

Export to HTML & Dynamic Content

In Release 20A, Oracle announced that you could now export email and landing pages to HTML. It’s currently in Controlled Availability which means you need to log a Service Request with Oracle to access it, or you can log a Service Request with Marketing Cube and we can action that request on your behalf.

“You can export the HTML for emails (or Landing Pages) created in the Design Editor. This enables you to share content and utilise the output for other use cases, giving you greater flexibility while also having the benefit of the editor. You can also easily re-upload the HTML back into Oracle Eloqua using the Source Editor.”

Why is this helpful?

One key reason is that you can now create Dynamic Content using the Email or Landing Page Design Editors. Once exported/copied, the HTML can then be pasted into the SOURCE area of Dynamic or Shared Content. This is a work-around until the Dynamic & Shared Content Editors are updated to the same level of functionality as the Design Editors.

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The best advice I ever got about the Campaign Canvas is that it’s extremely logical, it will do exactly as you tell it. That just means you need to tell it the right things to do!

We’ve listed three previous Eloqua User Groups that focussed on the Campaign Canvas. These have all been very popular webinars with almost 280 attendees spread across the three sessions plus countless people accessing the replays. 

The final post, Our Top 10 Tips was picked up by the Oracle Social team and has since been viewed hundreds of times. Given we’re all at home right now, make some to invest in yourself and watch these replays. Feel free to provide feedback or ask questions when you join the next live webinar.

Webinar Replays to help you get more from the Eloqua Campaign Canvas

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I often refer to Eloqua Forms as the ‘workhorse’ of the platform. They’re amazing and can do so much, you just need to know what it is they can do so you can take advantage of the functionality.

Much of what we learn about aspects of Eloqua is based on our needs at a single moment in time. For example, one member asked the following question:

“Can you show us how to get form data to flow through to Salesforce? (hopefully, this is general enough to be useful for all your customers)”

You could replace Salesforce with Oracle, NetSuite, Microsoft Dynamics and more. This level of functionality is a 101 configuration, it’s one significant reason why many companies invest in Eloqua. Using Form Processing Steps, you essentially send the Contact details of the person submitting the form to an Eloqua Program, Program Canvas or an App. From there, Eloqua connects with the CRM (or another external platform) and determines what should be done with the Contact. 

Should it create a Lead or Contact in the CRM? You have control over this based on the configuration of the Eloqua Program, Program Canvas or App.

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With so much new functionality in the pipeline, it’s hard to keep up.

Release 20A is covered in detail in the January 2o2o User Group blog post. You’ll find a bullet-pointed list of new features for Release 20A there. 

As we look forward to Release 20B due in May 2020, we know of a number of new features for the Design Editors that are going to change the way you build your emails and make it easier for your users who log into Eloqua less often and perhaps create just one newsletter a month.

We hope to be able to share more details with you during the April 28th Eloqua User Group webinar.