Time is the currency of the Experience Economy.

It’s now.

It’s urgent. 

Estimated reading time 6 Minutes

Last updated 26th June, 2026

Marketing Cube was delighted to attend the AsiaPac Oracle Partner Network event at the Sofitel Hotel in Sydney this week. Events like this provide us with an opportunity to stay up to date with new technology and Cloud solutions from Oracle.

Belinda Burgess, General Manager - Customer Experience Applications, A/NZ

The Experience Economy

Burgess echoed comments from Rob Tarkoff, EVP and GM of Oracle Cloud’s comments in Las Vegas from March this year.  Tarkoff spoke about ‘time’ being the critical factor of the Experience Economy. “Change is accelerating. Expectations are skyrocketing. Nothing is predictable. The clock is ticking. The one truly finite resource is slipping through our fingers. But what if Father Time was on our side? What if we had the time to stop and think about what’s truly possible? What if we had the time to make every single customer interaction really matter? And what if we could give time back to our prospects and customers?

Innovation drives growth

The next 12 months will deliver significant growth across a range of areas. The key areas delivering this growth are E-commerce, Travel & Entertainment, Facebook, Twitter, Mobile, Geolocation, Hospitality, IoT, Rideshare, Virtual Reality, Bots, Crypto, Virtual Assistants, AI and Machine Learning.

Oracle’s Cloud solutions deliver flexibility and competitive investment solutions for organisations of all sizes. When you add Oracle hardware i.e. Oracle Exadata you’re building solutions on a solid and proven base.

Javier Torres, Vice President of Alliances and Channels, EMEA.

Valery Lanovenko, Vice President, Australia and New Zealand

Valery Lanovenko, Vice President, Australia and New Zealand

As the leader in Cloud-based technologies, Oracle’s commitment to A/NZ and Asia is absolute.

Lanovenko introduced the speakers and shared Oracle A/NZ’s growth strategy for FY20. We look forward to working with Oracle to help them achieve their goals, which are driven by the success of our mutual customers.

He advised that we’ll see new Oracle Data Centres on the ground in the region in the next 12 months, adding to the existing Oracle Data Centres in Australia and Asia.

Oracle Autonomous Data Warehouse

Oracle Autonomous Data Warehouse provides an easy-to-use, fully autonomous database that scales elastically, delivers fast query performance and requires no database administration.

Fully-managed cloud service that makes it very simple to provision a data warehouse, quickly and easily load data and query that data using built-in web-based tools such as notebooks. Oracle’s unique autonomous database framework ensures high availability and automatic security without requiring any additional tasks.

David Rajkovic Oracle Sales Director A/NZ

David Rajkovic, Senior Director Enterprise Sales, Australia and New Zealand

Brian Donn VP & Head of SaaS Alliances

Brian Donn Vice President & Head of SaaS Alliances

Why Move to the Oracle Cloud?

Oracle helps customers develop strategic roadmaps and advance their journey to the cloud from any point: new cloud deployments, legacy environments, and hybrid implementations.

Oracle’s complete, integrated approach makes it easy for companies to get started in the cloud and even easier to expand as business grows.

Digital transformation in the workplace

“Our strong investment in a simple, powerful HCM system, and innovation in artificial intelligence and digital assistants will forever change the experience of working with HCM systems,” said Chris Leone, senior vice president of development, Oracle HCM Cloud.

“We are very pleased to be recognized by Gartner and believe our position as a Leader in this year’s report further validates our relentless commitment to helping customers gain a competitive advantage while adapting to the ever-accelerating pace of technological change.”* SOURCE: Oracle Press Release

Meredith Rowan, General Manager A/NZ HCM

Meredith Rowan, General Manager A/NZ HCM

John Leonard, General Manager, A/NZ, ERP, EPM and SCM

John Leonard, General Manager, A/NZ, ERP, EPM and SCM

Your Business Modernisation, take a step with Oracle

You’ve made the decision to modernise your financial and operational processes in the cloud. Now comes the hard part—picking the right partner.

Streamline your enterprise business processes with Enterprise Resource Planning (ERP) Cloud. With ERP Cloud Financials, Procurement, Project Portfolio Management and more, you can increase productivity, lower costs, and improve controls.

Frequently Asked Questions

Q: Why does Marketing Cube attend events like the Oracle Partner Network?

A: We stay ahead of technology changes to give you the best support possible. Attending these events helps us master new cloud solutions, including updates to the Eloqua platform. This means we’ll always bring you fresh, practical insights to make sure your marketing campaigns succeed.

Q: What is the Experience Economy mentioned in the post?

A: It’s all about time. In today’s fast world, customer expectations are skyrocketing. We focus on giving you and your customers time back by making every interaction count. By using tools like Eloqua marketing automation, we help you streamline processes so you can connect with your audience in meaningful ways.

Q: How does the Oracle Cloud benefit my business?

A: Oracle Cloud solutions deliver extra flexibility and a secure base for businesses of any size. It makes it very simple to get started and expand as your business grows. When paired with Eloqua, it helps you transform how you engage with your prospects and customers.

Q: Can Marketing Cube help with digital transformation in the workplace?

A: Yes, we can. Oracle’s investment in powerful systems and artificial intelligence will change how you work. We help you adapt to technological changes, ensuring you gain a competitive advantage. We’ll guide your journey from any point.

Q: What is the Oracle Autonomous Data Warehouse?

A: It’s a fully managed, easy-to-use cloud database that scales to your needs. It delivers fast performance without needing database administration. This makes it simple to load and query data, giving you clean data to power your Eloqua marketing automation campaigns.

Q: How do new local data centres impact my services?

A: Oracle is building new data centres locally across Australia and Asia. This absolute commitment to our region means you’ll get better performance, faster access, and stronger reliability. It makes sure your marketing systems, including Eloqua, run smoothly on a proven regional infrastructure.

Marketing Cube is proud to be an…

author avatar
Derek Bell Director of Customer Success & Marketing
Derek is a Marketing Technologist. He's spent 26 years understanding how technology can help organisations engage prospects and customers, with a focus on Oracle Eloqua marketing automation. As our Marketing and Customer Success Director, Derek engages directly with our marketing automation clients to help them get the most out of their platform of choice.