Create a more personalised CX with Eloqua web visit tracking.
UPDATED July 2022: This page has been updated and refreshed with current images, valid links and instructions.
Uncovering Digital Body Language
Tracking people’s behaviour on your website is a great way to understand their interest in what it is that you do as an organisation. The Eloqua tracking script, much like the Google tracking script, gives you a greater level of insight that can lead to very specific engagement and your ability to launch trigger based campaigns.
How do you know the Eloqua tracking script is active on your website?
If you’re an Eloqua Administrator, you will know this. However, if you’re an Eloqua user with head office on the other side of the planet and you’re just one of hundreds of users, there are a couple of ways to get a quick answer.
The number one, quickest way is to look at your own Contact in Eloqua.
You can see in this screen grab from the Eloqua Contact that Derek has recently looked at the website. This confirms that the Eloqua tracking script is live on the website.
The second way to check to see if your website has the Eloqua tracking script installed would be to create a quick Segment.
Use the Visited Website filter (Step 1 & 2) and then find your home page (step 3) followed by setting the filters (step 4) to “at least 1 time” and the recency filter to “within the last 1 day“, you should see a list of contacts who meet the criteria from the VIEW CONTACTS button. If you don’t i.e. the result is zero people in your Segment, the tracking script is not active or you’ve not selected at least in step 4.
TIP: When you search for a specific URL e.g. your home page, it’s more efficient to search using the full URL – https://www.yourdomain.com.au If you simply search for “yourdomain.com.au” you may see legacy pages e.g. non-secure URL’s http:// instead of https://. I generally go to our website, locate the page I’m looking for and then copy and paste the URL from the CMS into the Segment filter.
Oracle Eloqua Insight also helps confirm the Eloqua tracking is in place
You can review the many Insight Reports here. Scroll to the bottom of the Eloqua Help Centre page and you will see all 16 out-of-the-box Website reports listed. Once you familiarise yourself with these reports, you can then create custom reports as you need them.
However, to confirm your website has the Eloqua tracking script installed, I’d suggest you start with the Website Overview report, highlighted below.
Do you have questions about any of the points presented in this blog post?
Let’s connect & chat further.
What to do if you realise the Eloqua tracking script is not installed
The short answer is you need to install it. The longer answer is your Eloqua Administrator will need to extract the Eloqua asynchronous tracking scripts from your instance of Eloqua.
Your tracking code as generated from your instance of Eloqua is unique to your organisation. Much like Google tracking code is unique to your organisation. The steps below will show you how to extract the Eloqua tracking code from your instance of Eloqua, you will generally need Administrator level access to do this.
Step 1: Access the Tracking menu item from the Assets menu (step 1), then Website Setup (step 2).
Depending on your level of access, you may or may not be able to see the menu options shown here. If not, perhaps forward this blog post to your Eloqua Administrator.
Step 2: From the Web Integration setup area, click on “Generate Visitors Tracking Scripts”.
Step 3: Determine who should be sent a ZIP file from Eloqua containing the tracking script code & instructions. This is usually your web master.
From this screen, you can leave the default as Yes, as shown above. If you click No (step 1), you can enter the email address of the person you’d like Eloqua to send the tracking script to.
When you click on Generate (step 2), Eloqua will email the tracking script along with a PDF providing instructions on how to install the script on your website, in a ZIP file.
