As the world of social media continues to evolve, so does the Oracle Social Relationship Management Platform.
The latest updates include Facebook page tagging, new ways to manage your data, creating alerts for your topics, the ability to move bundles and advances to your search terms when creating topics.
In this blog, we will dive into a couple of the latest updates and explain the impacts they could have on your social strategy.
Facebook Page Tagging
The latest update allows users to tag or mention Facebook pages within Publish.
The update works by just clicking inside the Facebook text box within Publish and by typing ‘@’ followed by the first three letters of the page you would like, a dropdown list appears of all available pages that you can mention.
The benefits to this update include:
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- Greater engagement with your followers
- Extend your network by mentioning brands you wish to target within your social posts
- Acknowledge brands to increase social value for both parties
The tip I would provide here is to be careful on how often you mention brands in your posts. The last thing your brand would want is to be marked as spam by Facebook.
Of course this strategy of tagging is nothing new to Facebook users but it still demonstrates the fact the SRM platform continues to drive engagement as one of its core components and another reason why users shouldn’t have to leave the platform to engage on individual social properties.
NB: Whilst SRM has incorporated public pages tagging, personal profile pages are not included in this update for privacy reasons.
Historical Data and Specialised Data*
Oracle Social has increased the listening options to topics in two different ways:
This update provides the opportunity to gather messages from a previous time to when you created a topic.
For example, you might have created a topic to research the social activity on one of your products. However, you wish to see all messages from when the product was initially released 6 months prior. This update provides you that option. You can then use this information to understand how the product was initially received, any positive or negative feedback and use this insight for the next campaign.
You now have an option to pull in data from specialised social sites that sit outside of the standard SRM platform.
Presently, Tencent Weibo is the option but watch this space as the platform updates to incorporate additional social sites.
* Please note this is not a free option and there are costs involved to add these features to your existing platform.
Creating Topic Alerts
With topics having the ability to jump up in volume as virality occurs, you can now stay ahead on your message volumes.
SRM now monitors your topics and sends alerts based on three different activity levels which are set by the individual user: Informational, Warning and Critical.
Control the message volume which triggers the alert, how often you would like the platform to check on volume and activate the alert in times when you think it will be applicable to your channel.
Use these thresholds on topics where there is a definite chance that volumes could jump. Perhaps at an event, a new product release or on the back of a company announcement.
You can set-up SRM to send the alerts to specific individual email account holders. This way you can delegate alerts team members who might find the message volume useful in their campaigns.
Enjoy these new features, including the ability to change your topics from one bundle to another without having to create a new one. Oracle Social will continue to listen to requests by its users and I will be back to update you all when the next updates are in effect so watch this space.