Oracle’s Marketing Cloud continues to expand
Additional innovation for Modern Marketers
600+ Digital Marketers attended the ADMA Global Forum two day conference at the Sydney Hilton Hotel this week. The event was four events rolled into five days. Oracle and Marketing Cube attended the ADMA Marketing & Advertising Forum, held Tuesday and Wednesday this week.
Oracle Marketing Cloud took centre stage with many of the Responsys team in attendance. One of Oracle’s more recent acquisitions, Responsys is an email marketing platform targeting B2C marketing teams. Oracle’s most recent acquisition, BlueKai provides significant insight for marketers around prospect and customer behaviour outside of your owned digital properties.
Exactly how BlueKai will support both Eloqua and Responsys customers is yet to be fully revealed with the acquisition of BlueKai only being finalised within the past 60 days. As soon as we learn more, we’ll share it with you via this blog.
The Customer Experience (CX) Story
For most of us in business, the key is to delight our customers through every engagement. Whether that be by phone, email, written communications or face to face. At Marketing Cube we useOracle Eloqua Marketing Cloud andOracle Sales Cloud (CRM) to deliver the best possible service and engagement with our customers and prospects.
Click Here to read further about Oracle’s CX solutions and discover how your organisation could benefit.