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Oracle’s Marketing Cloud continues to expand

Additional innovation for Modern Marketers

600+ Digital Marketers attended the ADMA Global Forum two day conference at the Sydney Hilton Hotel this week. The event was four events rolled into five days. Oracle and Marketing Cube attended the ADMA Marketing & Advertising Forum, held Tuesday and Wednesday this week.

Oracle Marketing Cloud took centre stage with many of the Responsys team in attendance. One of Oracle’s more recent acquisitions, Responsys is an email marketing platform targeting B2C marketing teams. Oracle’s most recent acquisition, BlueKai provides significant insight for marketers around prospect and customer behaviour outside of your owned digital properties.

Exactly how BlueKai will support both Eloqua and Responsys customers is yet to be fully revealed with the acquisition of BlueKai only being finalised within the past 60 days. As soon as we learn more, we’ll share it with you via this blog.

In the diagram above, you can see Marketing Cloud resting at the heart of Oracle's CX offering. Across the top, from the left to the right, you can see each of the various channels through which prospects and customers are engaging with organisations just like yours. Are you able to respond through these channels?
In the diagram above, you can see Marketing Cloud resting at the heart of Oracle’s CX offering. Across the top, from the left to the right, you can see each of the various channels through which prospects and customers are engaging with organisations just like yours. Are you able to respond through these channels?

The Customer Experience (CX) Story

For most of us in business, the key is to delight our customers through every engagement. Whether that be by phone, email, written communications or face to face. At Marketing Cube we use Oracle Eloqua Marketing Cloud and Oracle Sales Cloud (CRM) to deliver the best possible service and engagement with our customers and prospects.

Click Here to read further about Oracle’s CX solutions and discover how your organisation could benefit.

Oracle OpenWorld 2014