Alex Allwood is the author of Getting in the Game, Customer Experience is the Brand. Allwood is the founder and CEO of Sydney based The Holla Agency.
With plenty of questions asked in the ‘third person’, it was clear some attending last Thursday’s Meetup were seeking legal advice from our panel of experts. Our March Marketing Automation Meetup was sponsored by the global publishing firm, LexisNexis and Oracle Marketing Cloud. LexisNexis brought the expertise to understand Social Media from a legal perspective […]
NFP’s have a great deal to gain from Marketing Automation. By delivering a personalised level of communication, NFP’s can ensure Relationship Managers and key stakeholders are in touch with donors. Batch-and-blast email marketing is a very different beast compared to Marketing Automation.
With the ease of building emails and landing pages, it’s easy for Modern Marketers to avoid the critical step of sourcing expert advice around design. I’m a good example! Perhaps not in the best possible way. I call myself a Marketing Technologist, I’m not a web developer, web designer or even a designer. I hope […]
Last Thursday evening about 60 people joined the team from Marketsoft at The Attic on George Street to debate Customer Centricity. The panel comprised executives from Telstra, Dell and DMG:Events. The debate topic The four speakers were broken into two teams, the affirmative and the negative: >> Guest speakers for the affirmative: customer-centricity is the […]
I spent some time this past week with a global Oracle Eloqua customer introducing their team to Eloqua and helping them navigate their world of data. We spent far too much time on the CRM and navigating sloppy data. What is so hard? From the outset, the challenge here is not a technology one. Eloqua […]
Here’s your chance to be recognised on a global stage and potentially accept your Markie award at the stunning Venetian in Las Vegas. The awards dinner will be held in March, entries close 16th January, 2015. The 2015 Categories are… Best Audience Creation Best Cross-Channel Marketing Program Best Data Activation Best Digital Marketing Ecosystem Best […]
Tis The Season For Giving For many years various corporations have seen the good work they can do to support various not-for-profit organisations. This work can be done in-kind or through providing specific donations. Some companies will provide the opportunity for staff to contribute a portion of their income to a chosen charity with some […]
It’s the one topic that Modern Marketers need to learn to love – data. But moving beyond basic profile data is a challenge for many organisations. Your inbox is bombarded with white papers, infographics and reports that tell you how to do it. So, what’s stopping you? Our observations of what stops companies getting more […]
Over the past few months I’ve had a number of meetings with customers where we’ve talked about their nurturing campaigns. To be honest, I tend to geek out a little with these meetings. From my point of view as a Customer Success Director it tells me that they’ve moved on from a batch and blast […]
Having been to several Oracle events this year, I was joking confidently with my co-workers that I’d be seeing plenty of America’s Cup footage at this year’s Oracle Open World. Not that I minded, those fantastic yachts sailing in San Francisco look amazing. The reality was that there was plenty of huge footage before keynotes, […]
“A customer-obsessed enterprise focuses its strategy, its energy, and its budget on processes that enhance knowledge of and engagement with customers and prioritises these over maintaining traditional competitive barriers.”* Quality data is the insight Marketers need to become Customer-Obsessed. As I spend my time reviewing the performance of our Oracle Marketing Cloud B2B (Eloqua) campaigns, […]
Yeah, ok it really does sound like a buzzword – “Smarketing”. However buzz words seem to have a way of catching on and often presenting an idea in one word that many words cannot. “Co-opetition” is another good one. This past week the teams at Marketing Cube and SalesITV hosted an event for Sales and Marketing professionals […]
There’s no shortage of data to reinforce that we all need to go mobile as Modern Marketers. This SlideShare from Survey Monkey of 600 of their customers adds fuel to the fire reinforcing that we all need to go mobile. Some Considerations To begin with, your website must be responsive. It needs to be as […]