The benefits of integrating Oracle Marketing Cloud Eloqua with your CRM and other systems is significant for a number of reasons. The first reason is that you can say goodbye to excel spreadsheets! The second reason is that you can take full advantage of Eloqua’s automation.
Today’s Buyer Journey can take place in minutes or hours. Being in a position to engage with your prospects/customers at the right time is critical to ensuring you meet their demands.
Integration of Oracle Marketing Cloud Eloqua with your CRM and/or financial systems is key to making this happen.
Imagine being able to personalise your emails and landing pages down to the specific product or service your customer purchased this week? The possibilities are endless.
It Enhances your CX
Oracle Marketing Cloud Eloqua provides you with the ability to execute trigger based campaigns based on the live activity of your prospects and customers.
If you’re relying on daily manual excel updates or a scheduled sync with a data warehouse, you’re already behind the eight ball.
Eloqua integrates with many of the following CRM systems via native CRM connectors. If your CRM is not listed below, integration can still be achieved via Oracle Marketing Cloud’s rich integration capabilities i.e. a custom integration.
Oracle Sales Cloud
Integration with Oracle Sales Cloud is available “out of the box”. Sales Cloud release 7 customers can currently integrate with Accounts, Contacts and Leads.
Sales Cloud Release 8 will provide additional integration with Opportunities, Campaigns and Responses. In addition Oracle Marketing Cloud Profiler is available for Sales Cloud customers.
Oracle CRM On Demand
Integration with Oracle CRM On Demand is provided “out of the box” meaning once we understand the fields and values you want to move over to Oracle Marketing Cloud from Oracle CRM On Demand, it’s no more than a couple of days effort to make that happen.
Integration between Siebel and Oracle Marketing Cloud Eloqua is via a purpose-built connector. If your organisation is currently using Siebel Marketing and would like to explore Eloqua in place of, or in addition to Siebel Marketing, this can be achieved via this purpose-built connector.
Integration with Salesforce from salesforce.com is provided “out of the box” meaning once we understand the fields and values you want to move over to Oracle Marketing Cloud from Salesforce, it’s no more than a couple of days effort to make that happen.
Integration with Microsoft Dynamics is provided “out of the box” meaning once we understand the fields and values you want to move over to Oracle Marketing Cloud Eloqua from Microsoft Dynamics, it’s no more than a couple of days effort to make that happen.
Oracle Marketing Cloud Direct Connect Custom Integration is ideal for organisations with specific integration needs that are not met with the out of the box one-click integration.
Our experienced team has deployed bi-directional integrations to a wide variety of external systems, and will help you to identify your business requirements and deploy an integration solution that fits your needs.
Oracle Marketing Cloud Eloqua’s Web Services Application Programming Interface (API) enables standards-based information exchange, facilitating collaboration and data sharing through Web Services.
In addition, NetSuite customers have access to a range a Oracle Marketing Cloud Cloud Connectors to assist them with the integration of Oracle Marketing Cloud Eloqua and NetSuite.