Digital Marketing

Digital Marketing

 

Gears and Digital Marketing on keyboard

The development of a digital marketing strategy needs to be considered in the context of your overall communications strategy. Oracle Marketing Cloud provides a robust set of assets to help you execute your digital campaigns while driving an improved Customer Experience.

 

Each of the areas below provide an outline of the Oracle Marketing Cloud product function as well as services from Marketing Cube. e.g. Lead Nurturing is a much sought after function for many companies using Marketing Automation.

 

Oracle Marketing Cloud provides an easy to use interface, the Campaign Canvas, providing a clear and visual format to design your campaigns. The Customer Success team at Marketing Cube can provide Oracle Marketing Cloud end-user coaching as well as a best practice approach to getting your nurturing campaigns off the ground.

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One of the great rewards of implementing Oracle Marketing Cloud is the significant time savings that subsequently frees up productive time for the Marketing team, allowing them to focus on more important aspects of marketing, such as designing great marketing strategies.

 

It also reduces the interaction with excel spreadsheets and the data manipulation common to a CRM.

 

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Modern Marketing requires marketers to understand Social Media. A best practice approach is to first Listen and Monitor.

 

With robust processes in place, Engagement should be the best step. Once you understand why people are engaging with you via your various Social properties i.e Facebook, Twitter, LinkedIn etc it’s time to Market to your communities.

 

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Once you’ve made the decision to install Oracle Marketing Cloud, it’s time to work with one of Oracle’s leading Australian partners, Marketing Cube.

 

Our team of marketing automation experts will support you ensuring the best possible outcomes, driven by your business and customer experience (CX) strategies.

 

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Scoring is something sales people have done for years. They usually rank opportunities using a percentage based on the likelihood of closing a sale. e.g. 50%, 80% etc.

 

They make these assumptions based on discussions with the prospect and on observed behaviour.

 

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In essence, Lead Nurturing is the process of cultivating leads from people or organisations that are not yet ready to buy.

 

It’s really that simple, however behind this simplicity is a robust and sophisticated process to ensure the nurturing process is relevant and adds value to the buyer.

 

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The benefits of integrating Oracle Marketing Cloud with your CRM and other systems can be significant for a number of reasons.

 

Out of the box integration is easy for many of the major CRM platforms.

 

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What’s working? What’s not working? Having the time to step back and review the performance of your campaigns is critical to improving and maximising the effectiveness of your engagement strategies.

 

Oracle Marketing Cloud provides a rich and comprehensive set of reports to ensure you maximise your overall campaign performance.

 

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The team at Marketing Cube is Oracle Marketing Cloud Certified and brings a level of depth and skill to support your marketing team.

 

In addition, our team will always be well-informed of Oracle Marketing Cloud changes and enhancements, ensuring your team is on the cutting edge of marketing automation.

 

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Marketing Cube offers a tailored approach to training Oracle Marketing Cloud users, because we appreciate that the level of training may differ across your team.

 

Some may need deep end-user training while others might require a more strategic view of how Oracle Marketing Cloud can support your organisations marketing strategy.

 

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