A recent Not-for-Profit survey conducted by Monash University looked into the top 3 methods that encourage giving. Various participants were surveyed including current and perspective donors, volunteers and supporters of charities. The techniques which came out on top were: 1. Giving online 2. Websites 3. Television and collectors at interactions (both equal third) […]
NFP’s have a great deal to gain from Marketing Automation. By delivering a personalised level of communication, NFP’s can ensure Relationship Managers and key stakeholders are in touch with donors. Batch-and-blast email marketing is a very different beast compared to Marketing Automation.