Enhancing your Contact Profile with Smarter Forms In order to execute a personalisation strategy, the more you know about your audience, the better you’re able to engage and tailor your messaging. Next to profile data flowing into Eloqua from your CRM or other data sources, information captured via a form submission, is the one point […]
“But we’ve always done it this way”. I don’t know about you, but I want to scream when I hear this comment, especially when it’s in the context of a business process that’s causing delays or is impacting the Customer Experience (CX).
Your ability to personalise campaigns and target the right people with the right message at the right time is largely dependant on the quality of your data. Here’s some campaign suggestions Eloqua users can use today to help improve the quality of your data. Don’t keep doing the same thing and expect something different. For repetitive […]