Whether you’re just starting to activate your email database or you’re worried about audience fatigue, here are a few tips and tricks to keep your contacts engaged and your messages on point. It’s 2019. Is email marketing still even relevant? As arguably the most cost-effective channel, email marketing should absolutely continue to be a key […]
When was the last time you felt truly connected to a brand and why? Chances are, it was because you felt understood and considered.
Sounds easy enough. But as Marketers, we know achieving such a connection requires a deep understanding of your customer and building personalised experiences around them. That’s not always easy to do.
Enhancing your Contact Profile with Smarter Forms In order to execute a personalisation strategy, the more you know about your audience, the better you’re able to engage and tailor your messaging. Next to profile data flowing into Eloqua from your CRM or other data sources, information captured via a form submission, is the one point […]
“But we’ve always done it this way”. I don’t know about you, but I want to scream when I hear this comment, especially when it’s in the context of a business process that’s causing delays or is impacting the Customer Experience (CX).
Your ability to personalise campaigns and target the right people with the right message at the right time is largely dependant on the quality of your data. Here’s some campaign suggestions Eloqua users can use today to help improve the quality of your data. Don’t keep doing the same thing and expect something different. For repetitive […]