We’re making our way at a rapid pace through 2017 and before you blink again we’ll be marching into 2018. With that in mind, I believe it’s a good time to review what’s been happening in the world of social and particularly its role in marketing automation.2016 saw the extreme lift-off of advertising through social, […]
Oracle Social Relationship Management
Have you leveraged the power of the cloud by integrating Social, Marketing and Sales? Allow Oracle technology to showcase its technology stack through an integration with Oracle Marketing Cloud Eloqua and Oracle Social Relationship Management (SRM).We often get asked how you can gain ROI through social media. Through an integration from Oracle Marketing Cloud Eloqua into SRM, your social team will […]
If you’re looking for a portal for all your social requirements then you’ve come to the right place.Our social library is your resource station for all your social needs including but not limited to:Social sellingListeningEngagementMobile marketing andDigital body languageJust click on the button below to view which resource is right for you.
If you’re anything like me and manage multiple accounts of Instagram and were constantly frustrated with having to log out and sign into seperate accounts each time, then you will happily know that you can finally breathe a sigh of relief! The new Instagram update has addressed this problem (…finally) and now your social media life just got […]
Super Bowl 50 is fast approaching and you know what that means… it’s time to get social and develop some exposure, no matter how big or small your brand is.If you don’t know by now, Super Bowl is the most watched sporting event on the planet with a record 120 million viewers tuning in to […]
Predicting what will happen in social media is about as hard as predicting what the next viral post will be. However, at least as marketers, we can read and engage with each other and in turn string a few ideas as to the direction we think social media might take.Firstly, in 2015 we saw the rise of live streaming […]
So you’re a Modern Marketer who strives to make sure that when uploaded to Twitter, your images are going to look large and bold so as to catch the attention of your audience – only to find upon posting that Twitter cropped them?!?!Well not anymore, Twitter’s latest update means they will no longer be cropping images or videos.You […]
We are all on social in some form. Even if you’re not posting, I am sure you are engaging and your Digital Body Language™ is still providing some behavioural data to a digital marketer.The fact is that every comment, like, favourite, retweet can be used in a positive way to guide a digital marketers actions so they […]
As the world of social media continues to evolve, so does the Oracle Social Relationship Management Platform.The latest updates include Facebook page tagging, new ways to manage your data, creating alerts for your topics, the ability to move bundles and advances to your search terms when creating topics.In this blog, we will dive into a […]
There is the very common saying, “every lead is different” and this is definitely true but how are we qualifying these leads?!In our previous blog we had a look at the revolution of the social selling funnel and we discussed how Sales are more involved in the initial stages of lead generation than in years past. We also […]
Long gone are the days when the sales and marketing teams are aligned separately in social channels.Sales teams are seemingly more involved in channels such as LinkedIn and Twitter, realising that by working alongside the marketing team, they can actively reach a wider audience and deliver a personal experience to potential customers.Marketing Automation enables sales to […]
You’re perfecting your marketing automation platform. You have managed to understand the ins and outs of sending campaigns, scheduling events and tracking your email click-through rates. You are just missing that other channel – social media.
I spent some time this week participating in an Oracle Partner Network Webinar for Social Relationship Management (SRM).The webinar discussed a range of recent updates to SRM, but more importantly it provided insight into some of the great new features you will be able to access soon.
You have been posting, blogging, tweeting, following and pinning all things left and right, feeling good about your social marketing efforts yet your engagement with your audience has remained stagnant.So where is your audience? Have you gained many impressions or are you just talking to a wall that occasionally talks back again?An organisation that has […]