A recent Not-for-Profit survey conducted by Monash University looked into the top 3 methods that encourage giving. Various participants were surveyed including current and perspective donors, volunteers and supporters of charities. The techniques which came out on top were: 1. Giving online 2. Websites 3. Television and collectors at interactions (both equal third) […]
Not For Profit
NFP’s have a great deal to gain from Marketing Automation. By delivering a personalised level of communication, NFP’s can ensure Relationship Managers and key stakeholders are in touch with donors. Batch-and-blast email marketing is a very different beast compared to Marketing Automation.
When your team works so hard on various email campaigns, the effort to get people to opt-in is significant. A simple “global opt-out” can be a killer. How about offering people choices about how they hear from you? Capture a supporter’s preferences Most organisations will run a variety of campaigns and these campaign will generally […]
Tis The Season For Giving For many years various corporations have seen the good work they can do to support various not-for-profit organisations. This work can be done in-kind or through providing specific donations. Some companies will provide the opportunity for staff to contribute a portion of their income to a chosen charity with some […]
Know your donor/member community The not-for-profit sector has a level of connection with their community the B2B and B2C industries would die for. People are connected emotionally for a purpose and are aligned with a vision and objectives. The next step for not-for-profit organisations is the ability to engage with these people based on their […]
In an industry where relationships are extremely important, the experience provided to donors is key. The experience may begin from television advertising, from banner ads, direct mail or by being approached on the street by an authorised representative. When a “prospect” becomes a donor, it’s hopefully the beginning of a long relationship between the charity […]