A recent Not-for-Profit survey conducted by Monash University looked into the top 3 methods that encourage giving. Various participants were surveyed including current and perspective donors, volunteers and supporters of charities. The techniques which came out on top were: 1. Giving online 2. Websites 3. Television and collectors at interactions (both equal third) […]
NFP’s have a great deal to gain from Marketing Automation. By delivering a personalised level of communication, NFP’s can ensure Relationship Managers and key stakeholders are in touch with donors. Batch-and-blast email marketing is a very different beast compared to Marketing Automation.
When your team works so hard on various email campaigns, the effort to get people to opt-in is significant. A simple “global opt-out” can be a killer. How about offering people choices about how they hear from you? Capture a supporter’s preferences Most organisations will run a variety of campaigns and these campaign will generally […]
In an industry where relationships are extremely important, the experience provided to donors is key. The experience may begin from television advertising, from banner ads, direct mail or by being approached on the street by an authorised representative. When a “prospect” becomes a donor, it’s hopefully the beginning of a long relationship between the charity […]