Anyone who’s run an event or spoken at one knows, Q&A panels can be hard. Unpredictable. Downright awkward at times.When I asked an expert panel at a mobile marketing summit in Auckland recently about the role of mobile in B2B, I honestly wasn’t trying to trip anyone up. Nevertheless, the question drew a series of […]
As consultants we can easily get lost in the endless possibilities that marketing automation provides. This might include complex forms and triggered campaigns through to CRM integrations and data mapping to build a richer profile of your contacts.So it can be forgiven that sometimes we forget that we just need to step back and reevaluate […]
We often use the expression when consulting with clients, “you’ve purchased a Ferrari but you’re driving it like a Ford.” What do we mean by this? If you’ve got a leading marketing automation platform but still using it at a basic level, well then, you’re just not using it to its full capability. In short, your investment is just […]
For today’s businesses, gaining brand visibility and establishing expertise in your industry are two crucial components for attracting new customers. But how do you get any visibility online when there are so many others vying for the attention of your audience? The best way is through establishing a stellar content marketing strategy.
If you’re looking for a portal for all your social requirements then you’ve come to the right place.Our social library is your resource station for all your social needs including but not limited to:Social sellingListeningEngagementMobile marketing andDigital body languageJust click on the button below to view which resource is right for you.
If you’re a marketing automation user as well as a Modern Marketer who schedules or hosts webinars then this is for you. I have been spending quite a bit of time lately with clients who want to take full advantage of Oracle Marketing Cloud Eloqua and the power of marketing automation within their webinars.In short, if you use a […]
Data management platforms, marketing automation, Modern Marketing, form processing, plenty of wait steps, segmentation and custom data objects. 12 months in with Marketing Cube and these are just a few of the topics that I discuss on a daily basis with my clients, sales partners and co-workers. Half of these I was very new to after entering […]
If you’re anything like me and manage multiple accounts of Instagram and were constantly frustrated with having to log out and sign into seperate accounts each time, then you will happily know that you can finally breathe a sigh of relief! The new Instagram update has addressed this problem (…finally) and now your social media life just got […]
Super Bowl 50 is fast approaching and you know what that means… it’s time to get social and develop some exposure, no matter how big or small your brand is.If you don’t know by now, Super Bowl is the most watched sporting event on the planet with a record 120 million viewers tuning in to […]
Predicting what will happen in social media is about as hard as predicting what the next viral post will be. However, at least as marketers, we can read and engage with each other and in turn string a few ideas as to the direction we think social media might take.Firstly, in 2015 we saw the rise of live streaming […]
As the world of social media continues to evolve, so does the Oracle Social Relationship Management Platform.The latest updates include Facebook page tagging, new ways to manage your data, creating alerts for your topics, the ability to move bundles and advances to your search terms when creating topics.In this blog, we will dive into a […]
There is the very common saying, “every lead is different” and this is definitely true but how are we qualifying these leads?!In our previous blog we had a look at the revolution of the social selling funnel and we discussed how Sales are more involved in the initial stages of lead generation than in years past. We also […]
Long gone are the days when the sales and marketing teams are aligned separately in social channels.Sales teams are seemingly more involved in channels such as LinkedIn and Twitter, realising that by working alongside the marketing team, they can actively reach a wider audience and deliver a personal experience to potential customers.Marketing Automation enables sales to […]
You’re perfecting your marketing automation platform. You have managed to understand the ins and outs of sending campaigns, scheduling events and tracking your email click-through rates. You are just missing that other channel – social media.