Many marketers face the challenge of delivering Marketing Qualified Leads to the sales team. This month we focussed on the need for a defined and agreed process between marketing and sales. We then looked at various ways Eloqua, largely through smarter use of segments, can help you build an audience of potential MQL’s. Watch the […]
The idea of Account-Based Marketing (ABM) is not a new one. If you’ve been around a while, you’ve probably been exposed to Enterprise Selling Process (ESP) originally from a company called OnTarget in the 1990’s. When you add a CRM system and a Marketing Automation Platform, you’ve got everything you need to get started with account-based marketing.
There is the very common saying, “every lead is different” and this is definitely true but how are we qualifying these leads?! In our previous blog we had a look at the revolution of the social selling funnel and we discussed how Sales are more involved in the initial stages of lead generation than in years past. We […]
In our monthly Marketing Automation Meetup last night we discussed video and it’s application as a tool for Modern Marketers. Ben O’Leary, CEO of ICT123 and distributor of Brainshark, a video platform, spoke on this very issue. ICT123 is an Australian Telstra partner with hundreds of dealers across the country. While the dealers are experts […]