The idea of Account-Based Marketing (ABM) is not a new one. If you’ve been around a while, you’ve probably been exposed to Enterprise Selling Process (ESP) originally from a company called OnTarget in the 1990’s. When you add a CRM system and a Marketing Automation Platform, you’ve got everything you need to get started with account-based marketing.
There is the very common saying, “every lead is different” and this is definitely true but how are we qualifying these leads?!In our previous blog we had a look at the revolution of the social selling funnel and we discussed how Sales are more involved in the initial stages of lead generation than in years past. We also […]
In our monthly Marketing Automation Meetup last night we discussed video and it’s application as a tool for Modern Marketers. Ben O’Leary, CEO of ICT123 and distributor of Brainshark, a video platform, spoke on this very issue.ICT123 is an Australian Telstra partner with hundreds of dealers across the country. While the dealers are experts in […]