Today’s marketers are measured like never before. For many, the provision of Marketing Qualified Leads (MQL) to the Sales team is paramount and one of the key metrics. But what constitutes a MQL? Are all leads equal? Let’s look at this in more detail.
Whatever the challenges are that we face as Marketers, there are solutions, ways to improve what we’re doing & how we engage with prospects and customers. A CX (Customer Experience) focus with help filter out the distractions that waste both ours and our customer’s time. Put yourself in the customer’s shoes, what’s going to deliver […]
Tuesday, 4th March 2014 The Grand Hyatt Melbourne 123 Collins Street Melbourne, VIC, 3ooo 8:00am – 4:45pm Discover Modern Marketing at Oracle CloudWorld 2014 In years past, an Oracle event would have meant spending a day learning about databases. That’s no longer the case, although you can if that’s your interest. CloudWorld is one day […]