One of the most common expectations new users to Eloqua have is the ability to build a lead nurturing campaign. It’s a fair expectation and really is a pretty simple process.
Today’s marketers are measured like never before. For many, the provision of Marketing Qualified Leads (MQL) to the Sales team is paramount and one of the key metrics. But what constitutes a MQL? Are all leads equal? Let’s look at this in more detail.
Over the past 12 months it’s likely you’ve developed a range of automated campaigns that are designed to run on a number of factors. Now is the time to review these assets and ensure they’re still relevant, on brand and don’t contain out of date information.
It is no secret that people now spend more hours on mobile devices than they do on desktops. Without a cross device DMP, mobile marketing and engagement is often either undervalued or overvalued. Marketers undervalue mobile advertising because many still apply a last click/conversion KPI model. Read more…
The idea of Account-Based Marketing (ABM) is not a new one. If you’ve been around a while, you’ve probably been exposed to Enterprise Selling Process (ESP) originally from a company called OnTarget in the 1990’s. When you add a CRM system and a Marketing Automation Platform, you’ve got everything you need to get started with account-based marketing.
Eloqua users have had a great year with many enhancements to the platform. We’ve heard some news about some specific new features coming in 2017. We’ve also listed a few of the current features currently in BETA. Read on to learn more.
While Eloqua provides great flexibility with templates, most organisations want to ensure all communications are on-brand and deliver a consistent experience. Discover how Eloqua users can create on-brand, responsive communications with a range of templates.
The Cloud enables easy integration with a range of apps and other systems. Oracle Marketing Cloud Eloqua, when integrated with your CRM, delivers up to the minute data to marketers empowering them to deliver a unique Customer Experience (CX).