NFP’s have a great deal to gain from Marketing Automation. By delivering a personalised level of communication, NFP’s can ensure Relationship Managers and key stakeholders are in touch with donors. Batch-and-blast email marketing is a very different beast compared to Marketing Automation.
Know your donor/member communityThe not-for-profit sector has a level of connection with their community the B2B and B2C industries would die for. People are connected emotionally for a purpose and are aligned with a vision and objectives. The next step for not-for-profit organisations is the ability to engage with these people based on their preferences […]