Today’s marketers are measured like never before. For many, the provision of Marketing Qualified Leads (MQL) to the Sales team is paramount and one of the key metrics. But what constitutes a MQL? Are all leads equal? Let’s look at this in more detail.
The Cloud enables easy integration with a range of apps and other systems. Oracle Marketing Cloud Eloqua, when integrated with your CRM, delivers up to the minute data to marketers empowering them to deliver a unique Customer Experience (CX).
Data management platforms, marketing automation, Modern Marketing, form processing, plenty of wait steps, segmentation and custom data objects. 12 months in with Marketing Cube and these are just a few of the topics that I discuss on a daily basis with my clients, sales partners and co-workers. Half of these I was very new to after entering […]
There is the very common saying, “every lead is different” and this is definitely true but how are we qualifying these leads?!In our previous blog we had a look at the revolution of the social selling funnel and we discussed how Sales are more involved in the initial stages of lead generation than in years past. We also […]
I spent some time this past week with a global Oracle Eloqua customer introducing their team to Eloqua and helping them navigate their world of data. We spent far too much time on the CRM and navigating sloppy data.What is so hard?From the outset, the challenge here is not a technology one. Eloqua easily integrates […]
94% of marketers believe that nurturing is an important part of their strategy yet……75% believe there is room for optimisation.Of course there is, there’s always room for improvement, but where do you start?The main challenge here is understanding what’s working and what’s not working. Oracle Marketing Cloud customers have a range of powerful reporting functions […]
We recently exhibited at the ADMA Data Day in Melbourne and spoke with many marketers looking to learn how they could get more from their existing and growing data. We need to be careful and understand what we can do with data, especially in the context of the recent Australia Privacy changes that came into effect […]
Are you on the ROI Journey?In a meeting today with a Marketing Manager the “ROI” question came up. “How do we measure ROI on these campaigns?”. Great question I said.As we constantly look at ways to measure ROI we can be creative about how to do it. However, at the end of the day we […]