We live in a world where data is exploding. It’s a world where businesses are born every day to disrupt established models and a world where artificial intelligence (AI) informs interactions.
In my role I spend a lot of time working with customers, generally at their office for an hour or two and sometimes via a webinar if timing or distance is an issue.I enjoy this one-on-one time and it’s always exciting to see customer’s campaigns from the design phase through to launch and then reporting.As […]
Yeah, ok it really does sound like a buzzword – “Smarketing”. However buzz words seem to have a way of catching on and often presenting an idea in one word that many words cannot. “Co-opetition” is another good one.This past week the teams at Marketing Cube and SalesITV hosted an event for Sales and Marketing professionals as […]