When the new Eloqua Email Editor arrived in early 2018, we started to build new templates for our various campaigns. I wondered about those “always-on” campaigns and the emails they send automatically. You can also watch a short how-to video.
We frequent the McKinsey* Insights & Publications website. You’ll find a section dedicated to Sales & Marketing with a range of research and thought leadership pieces. We found an article titled “Views from the front lines of the data-analytics revolution”. You should read the full article*, but we’ve captured some thoughts below in the context […]