In the world of Marketing Automation, Account-Based Marketing is a buzz word. However it seems Australian & New Zealand marketers haven’t quite caught on to the idea, at least from what we can see below from Google Trends. There’s isn’t even enough search data to show anything according to Google. So, what’s the problem?
The idea of Account-Based Marketing (ABM) is not a new one. If you’ve been around a while, you’ve probably been exposed to Enterprise Selling Process (ESP) originally from a company called OnTarget in the 1990’s. When you add a CRM system and a Marketing Automation Platform, you’ve got everything you need to get started with account-based marketing.