Oracle Eloqua

Oracle’s Marketing Cloud is the world’s only true Cross-Channel Marketing Solution. With Eloqua and Responsys, your Marketing Automation needs are covered. With the addition of Social Relationship Management, Content Marketing, and BlueKai Data Management Platform, you have everything you need to drive a unique CX (Customer Experience).

Why Eloqua?

The decision to invest in a Marketing Automation solution like Eloqua must be backed with a key business requirement. In our experience, that requirement is driven by a need to deliver a unique customer experience. The five tenets of Modern Marketing, listed below, are a starting point to help you deliver a unique customer experience.

The 5 Tenets of Modern Marketing

LOGO OMC Oracle Marketing Cloud

Targeting

Digital Body Language

Get a more complete picture of prospects to improve messaging, engagement, and offer timing with personalisation

Content Alignment

Capture data at each interaction from online behaviour such as website visits, downloads, social networks, and searches

Oracle Marketing Cloud Eloqua Profiler

Provide sales with a common tool that aligns marketing and CRM information to generate real-time sales actions

Engagement

The Campaign Canvas

Create campaigns in days not weeks using an easy-to-use drag-and-drop interface without writing any code or HTML

Oracle AdFocus

Map a prospect’s online behaviour to display ad versions to individually target and personalise to the recipient

Oracle Marketing Cloud Social Suite

Curate content from your prospect’s trusted networks and tie social activities to leads, pipeline, and even revenue

Conversion

Sales Alignment

Align marketing and sales processes to boost revenue performance using profiles, content, and engagement

Oracle Marketing Cloud Engage

Enable sales using pre-populated templates with consistent branded content they can use to nurture and close deals

Oracle Marketing Cloud Discover

Give sales an easy to understand, prioritised view of the most engaged prospects and accounts to increase lead generation quality

Analysis

Marketing ROI

Measure marketing return on investment and report on performance from major initiatives to individual campaigns

Benchmarking

Measure yourself against other leading Modern Marketers using comprehensive industry benchmarking

Eloqua Insight

Measure everything from email campaign performance to web traffic with dashboards and closed-loop reporting tools

Rich Analysis via Dashboards

Eloqua’s visually appealing and engaging dashboards help you keep your finger on the pulse, helping you know what’s working and where improvements could be made.

Technology

Systems Unification

All technologies are aligned to impact to the buyer, productivity and revenue. With multiple systems integrated, you will deliver a cohesive customer experience

Data Driven Decisions

You organisation can take advantage of connected systems via API‘s. A Data mart can support your marketing objectives.

Diverse Connectivity

Your Marketing Automation platform is at the heart of a Cloud based technology solution delivering superior insight to all members of your organisation. Data is no longer siloed within Marketing, it’s accessible to the organisation as a whole.

Additional Oracle Marketing Cloud Solutions

Oracle Responsys Email Marketing

Oracle Content Marketing

Oracle Data Management Platform

Additional Oracle Cloud Solutions

Oracle Service Cloud

Delight your customers with Service Cloud. Differentiate your brand by developing lasting, profitable relationships with unified web, social, and contact centre experiences.

Oracle Engagement Cloud

Oracle delivers a unified sales and service experience with Oracle Engagement Cloud allowing you to support high-touch and high-value accounts using Engagement Cloud’s sales and service capabilities.

Oracle Social Cloud

Engage on what is important to your consumers. Shift to a new type of customer relationship by listening to what customers are saying with the industry’s leading social engagement and monitoring platform.

Oracle Data Cloud

Reach the audiences that matter most to your business. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.

Marketing Automation Simplified – a great starting point for anyone exploring Marketing Automation.

More marketers are implementing marketing automation to maximise the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.

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