Industry Focus

To help you save time and achieve results faster, Oracle Marketing Cloud Eloqua provides a range of industry specific vertical solutions. Configured out of the box, the overall time from signing your contract and launching your first campaign is reduced.

Why an industry focus?

Oracle Marketing Cloud Eloqua is the only marketing automation industry specific solution with custom campaign blueprints, best practices and intelligent workflow. You’re able to design Modern Marketing campaigns with software and templates that speak the language of your industry.

Start new conversations with your prospects and customers that transform how you engage and convert their interest into revenue.

Let Marketing Cube and Oracle Marketing Cloud Eloqua industry experience and marketing automation expertise help power your marketing success.

Our experience

Since 2007, we’ve worked with clients across a variety of industry verticals helping them get the most of Oracle Marketing Cloud B2B (Eloqua).

Our team understand the demands of marketers and can help ensure speedy adoption of Marketing Automation as part of your business process.

From both a technical implementation point of view as well as our Marketing Automation consulting services, we can help you get up to speed as fast as possible.

Explore the various Oracle Marketing Cloud Eloqua Industry solutions

To help speed your implementation, Oracle provides a range of industry specific vertical solutions. 

  • Life sciences marketers in pharmaceuticals, biotechnology, and medical device manufacturing need to reach many complex audiences.

    Modern Marketers in life sciences are delivering personalised messages by channel and influencer, increasing revenue, and reducing costs. They use marketing automation technology and expertise that speaks their language.

  • Modern Marketers in entertainment, sports teams, and venue owners are making the 1:1 personal connections that turn ticket buyers into subscribers and guests into fans.

    They are driving lifelong loyalty, deeper relationships, and increased revenue with integrated programs and multichannel campaigns from events to concessions and merchandise.

  • Modern Marketers at Not-for-Profit organisations are systematically building their member/donor base communities by transforming single donors into loyal members.

    They are also cutting development costs while creating and delivering more effective campaigns that communicate the importance of their cause.

    Click here to read further.

  • Wealth management marketing must balance multiple priorities of attracting top advisors, growing the client base, and controlling costs.

    Modern Marketers in wealth management are personalising messages, gaining market share by providing superior brand content, and assisting in efficiently satisfying regulatory requirements.

  • Modern Marketers in asset management are using engagement to increase loyalty and grow the business by delivering information tailored to each target audience.

    Now you can too.

    Maximise reach and minimise costs with marketing automation. Establish trust with advisors and fund managers and their consultants by engaging them with timely, personalised, and relevant information.

  • Modern Marketers in communications place customer centricity as a top priority for their organisation.
     
    They are meeting challenges such as customer acquisition costs, customer retainment and deeper audience intelligence by implementing software that integrates across multiple channels, improves relevancy and timings and combines all data touch-points into a single source.
  • Higher Education Institutions have a constant challenge of reducing drop out rates and combating increasing costs. 

    In order to address these challenges, Modern Marketers are embracing SaaS (Software as a Service) to build a single view of the students. In turn, Higher Education Institutions are seeing an increase in student engagement which is leading to higher student success rates. 

    Click here to learn more about Eloqua and our Education SmartStart implementation services.

  • Utilities communications to their customers can include rate changes, service updates and bill or account information.

    Modern Marketers in Utilities are meeting this challenge by presenting this information to the customer at the right time and in the right channel, providing a unique and personalised experience that will ultimately increase retention rates across the organisation. 

  • Modern Marketers at leading insurance companies are delivering more effective communications for products and services across complex distribution channels to recruit new agents, brokerages, and advisors while cutting costs.

    They are creating and delivering highly effective brand communications with relevant information structured in campaigns tailored for insurance.

  • Marketers in manufacturing are struggling with inaccurate data, system silos, and lead flow while needing to view the demand pipeline and demonstrate marketing ROI.

    Modern Marketers in manufacturing are automating manual tasks, streamlining processes, and enhancing business outcomes.

Gain a competitive edge

Smart organisations understand the need to uncover the Digital Body Language of their prospects and customers. Closely aligned with other key strategies like Master Data Management and Big Data, companies that exploit technology like Oracle Marketing Cloud will outperform their industry peers.

Thomas H. Davenport

“Thomas H. Davenport was perhaps the first to observe in his Harvard Business Review article published in January 2006 (“Competing on Analytics”) how companies who orientated themselves around fact based management approach and compete on their analytical abilities considerably outperformed their peers in the marketplace.

In the last few years we have seen a significant rise in the number of organisations adopting Big Data technologies as a means by which they can economically manage more of their data and analyse it to support more fact based decision making.”**

**SOURCE: Information Management and Big Data –
an Oracle White Paper.
See below.

ABOUT DAVENPORT: Thomas H. Davenport is the President’s Distinguished Professor of IT and Management at Babson College, a research fellow at the MIT Center for Digital Business, co-founder of the International Institute for Analytics, and a Senior Advisor to Deloitte Analytics.

Information Management and Big Data

A Reference Architecture

ORACLE WHITE PAPER | SEPTEMBER 2014

What we mean by Information Management:
Information Management (IM) is the means by which an organisation seeks to maximise the efficiency with which it plans, collects, organises, uses, controls, stores, disseminates, and disposes of its information, and through which it ensures that the value of that information is identified and exploited to the maximum extent possible.

In order for a company to continue to lead the market it must continually innovate to find new opportunities to add value to existing customers, further optimise existing business processes, cut costs, or find new markets. If data is to lie at the heart of your fact based management approach it follows that considerable focus should be placed on enabling new discoveries as well as the process of taking insights gained to operationalise them quickly and efficiently.

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