To help you save time and achieve results faster, Oracle Marketing Cloud Eloqua provides a range of industry specific vertical solutions. Configured out of the box, the overall time from signing your contract and launching your first campaign is reduced.
Why an industry focus?
Oracle Marketing Cloud Eloqua is the only marketing automation industry specific solution with custom campaign blueprints, best practices and intelligent workflow. You’re able to design Modern Marketing campaigns with software and templates that speak the language of your industry.
Start new conversations with your prospects and customers that transform how you engage and convert their interest into revenue.
Let Marketing Cube and Oracle Marketing Cloud Eloqua industry experience and marketing automation expertise help power your marketing success.
Since 2007, we’ve worked with clients across a variety of industry verticals helping them get the most of Oracle Marketing Cloud B2B (Eloqua).
Our team understand the demands of marketers and can help ensure speedy adoption of Marketing Automation as part of your business process.
Explore the various Oracle Marketing Cloud Eloqua Industry solutions
To help speed your implementation, Oracle provides a range of industry specific vertical solutions.
Gain a competitive edge
Smart organisations understand the need to uncover the Digital Body Language of their prospects and customers. Closely aligned with other key strategies like Master Data Management and Big Data, companies that exploit technology like Oracle Marketing Cloud will outperform their industry peers.
“Thomas H. Davenport was perhaps the first to observe in his Harvard Business Review article published in January 2006 (“Competing on Analytics”) how companies who orientated themselves around fact based management approach and compete on their analytical abilities considerably outperformed their peers in the marketplace.
In the last few years we have seen a significant rise in the number of organisations adopting Big Data technologies as a means by which they can economically manage more of their data and analyse it to support more fact based decision making.”**
**SOURCE: Information Management and Big Data –
an Oracle White Paper.
ABOUT DAVENPORT: Thomas H. Davenport is the President’s Distinguished Professor of IT and Management at Babson College, a research fellow at the MIT Center for Digital Business, co-founder of the International Institute for Analytics, and a Senior Advisor to Deloitte Analytics.
Information Management and Big Data
A Reference Architecture
ORACLE WHITE PAPER | SEPTEMBER 2014
What we mean by Information Management:
Information Management (IM) is the means by which an organisation seeks to maximise the efficiency with which it plans, collects, organises, uses, controls, stores, disseminates, and disposes of its information, and through which it ensures that the value of that information is identified and exploited to the maximum extent possible.
In order for a company to continue to lead the market it must continually innovate to find new opportunities to add value to existing customers, further optimise existing business processes, cut costs, or find new markets. If data is to lie at the heart of your fact based management approach it follows that considerable focus should be placed on enabling new discoveries as well as the process of taking insights gained to operationalise them quickly and efficiently.