Marketing Automation

Simplify your digital campaigns with the richness of Oracle Marketing Cloud. Design, build and deliver cross-channel campaigns by email, mobile, display search and video. Explore a range of applications for today’s Modern Marketers.

Oracle Marketing Cloud

Choose Your Own Adventure to discover more.

We’ve prepared a specific experience for the CMO, Marketing Manager, Sales Director and Public Relations Director where they can review the benefits of Marketing Automation in the context of their roles.

Click below to explore more today.

What is the Oracle Marketing Cloud?

The Oracle Marketing Cloud is an umbrella term that encompasses each of the products listed on this page e.g. Eloqua, Responsys, Content Marketing, Maximyser, DMP and more.

Click through on any of these links to explore the Marketing Cloud in more detail.

Explore Industry Vertical Solutions.

Oracle Marketing Cloud has a range of tailored vertical solutions for various industries.

These solutions ensure a quicker implementation time frame to “Go Live” helping avoid delays associated with industry-specific modifications.

Content Marketing.

Plan, produce and deliver your best content with Oracle Content Marketing. You can consolidate all phases of the content marketing development process into one place.

Easily integrate with other Oracle Marketing Cloud applications like Eloqua and Responsys. Measure the performance of each piece of content ensuring messages are matched to personas and more.


At the heart of the Oracle Marketing Cloud, Eloqua delivers a unique customer experience (CX) with a range of powerful campaign functions.

Modern Marketers understand the need for a more intimate discussion via email and need the ability to observe and then act on Digital Body Language. Eloqua delivers this and more as a true multi-channel solution.


If you’re in the business of engaging millions of contacts via an online store, Responsys delivers a level of sophistication and personalised communications used by organisations like JetStar, a Qantas company, Pizza Hut Family Restaurants, Fitbit and a range of Australian clothing brands.

Mass communications can be done while delivering a unique experience.

BlueKai DMP.

Oracle Data Management Platform, powered by the expertise and technology of Oracle BlueKai, turns insights into action. Here’s how.

Audience Data Management, Audience Data Marketplace, Data Activation through Oracle Marketing Cloud, Data Activation through Media & Advertising Partners and Audience Analytics.

Eloqua Apps.

The Oracle Cloud Marketplace is to Eloqua and Responsys as the App Store is to your iPhone.

Apps extend the functionality of your campaigns with SMS, popular webinar programs, social media, data manipulation and more.
Explore the store with its hundreds of apps.

Oracle Maximyser.

What if your data could tell you where you need to focus on your site and who you should be targeting to tap into all the incremental revenue you might be leaving on the table? MaxDiscover provides the answers to get to segmentation and personalisation that opens up the profitable opportunities you’re missing campaign after campaign.

Social Network Cloud.

The Oracle Social Cloud Network is a collaboration tool.

It’s a secure enterprise social network that connects your business processes, enterprise applications, and content.

It helps support better alignment between Sales, Marketing, Service and Finance with mobile apps, iPad and desktop access.

Social Engagement & Monitoring Cloud.

Engage on what is important to your consumers.

Shift to a new type of customer relationship by listening to what customers are saying with the industry’s leading social engagement and monitoring platform.

Capture, monitor, engage and measure.