Discover more with Eloqua Insight

All Eloqua Marketing users have access to Insight, the powerful Eloqua reporting module built on the Oracle Business Intelligence Enterprise Edition platform (OBIEE) platform. We’ve brought together a range of resources to help you get the most out of Insight with your campaign and contact data.

As many marketers race from one campaign to the next, it’s easy to miss the insight that could be discovered in your overall campaign performance.

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A new, updated reporting & analytics tool.

While the new, updated Insight Reporting area within Eloqua will leverage the Oracle Business Intelligence Enterprise Edition platform (OBIEE), the biggest difference you can expect is a new, modern user interface when you’re accessing the out-of-the-box standard reports, and/or creating your own custom reports/dashboards.

Available now, it is critical to note that the underlying feature set of the new Insight reporting area is not anticipated to change significantly, but users will benefit from more flexibility in general.

It is also important to understand that the new Insight Reporting leverages the same, underlying existing Eloqua Data Warehouse as Classic Insight did.*

*SOURCE: Email update from Topliners, May 2018

The first thing to understand about Insight.

Eloqua provides two levels of access to Insight. These are explained to the right as Insight “Reporter” and  “Analyzer” users.

Each edition of Eloqua includes access to Insight as a Reporter or Analyzer user for all licensed Eloqua users. e.g. if you have 35 Eloqua users, all users have access to Insight Reporter and 35 can have access to Insight Analyzer.

The Analyzer user is generally the more data-oriented team member, a person more familiar with BI platforms and someone who confidently understands data structures. We would suggest that Analyzer access is not provided to all users.

Insight Analyzer licenses are assigned to named users by submitting a request with My Oracle Support via a Service Request.

Insight “Reporter” User

All Eloqua users have access to Insight. This basic reporting platform provides access to 100+ pre-configured reports providing exceptional detail about the engagement of your contacts across your various campaigns.

Insight “Analyzer” User

Analyzer provides all of the same access as Insight, however Analyzer provides the more data-savvy digital marketer with the ability to configure your own reports and to build dashboards within Insight for the wider marketing team. 

Oracle Marketing Cloud Eloqua Insight Resources.

About these resources.

Many of these resources are freely available. Some will require you to login to Topliners, if you don’t already have an account click here to create one.

Your Topliners/Oracle Account ID can be used across of a range of Oracle assets e.g. when you register for an Oracle Eloqua event.

Sometimes the barrier is knowing what to look for, Eloqua makes this process easier with Insight reporting.

You have 200+ default reports available to help you target specific aspects of campaigns. Reports can be manipulated in Eloqua or easily exported to manipulation in a range of 3rd party applications.

Accessing these resources

If you click on any of the links on this page and arrive at a login screen, it’s most likely you’ve clicked on a link within Topliners. You will need to create a Topliners account in order to progress. A Topliners account will give you access to a wide range of Oracle resources. 

Eloqua Help Centre

These links to the Eloqua Help Centre will take you directly to the Insight Resources.

Quick YouTube clips to help you navigate Insight.

In this video, we’ll walk you through the process of running a report in Insight! This can be done by both Reporters and Analyzers. We’ll also cover drilling through to another report!
In this video, we’ll walk you through the steps to export or print a report in Insight! This is a standard function that all Insight users have access to.
The Agent functionality available from Oracle Eloqua Insight helps you with report subscriptions, automation, and managed delivery. This video explains what an agent is and how you can create one in the new Insight.
In this video, we’ll walk you through the process of adjusting the arrangement of columns in Insight! This can be done by both Reporters and Analyzers.
You can add various views to your reports, from bar graphs to pie charts, and you can add those reports with those views to your dashboards in Insight.
In this video, we will show you how to create your very own custom report in Insight! This is our updated analytics solutions, which can help your company analyze data and make critical decisions that will contribute to your marketing goals.

Insight Guides, How-To and more.

200+ Insight reports.

  • The new Insight catalogue has over 200 standard reports. Click here to view the entire catalogue on Topliners.

Insight report matrix.

  • The New Insight Report Matrix provides what subject areas and reports contain which analysis points. With over 20 subject areas and over 200 reports in New Insight, how do you know where to begin? The matrix tells you what is available where.

Insight building blocks.

  • New Insight reporting is made up of building blocks that create the foundation for your analysis. Read this article on Topliners to learn more or use the table of contents to skip to a section of interest.

Oracle Marketing Cloud Academy

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Individuals gain access to the Oracle course catalogue with the Academy Education Pass. Choose from instructor-led courses or self-paced courses and enjoy exclusive access to industry-recognised accreditation programs.

If you’re an Oracle Marketing Cloud customer and do not have an Academy Education Pass, contact Marketing Cube today for pricing and details.

The following course outline is delivered on-demand by Oracle for fee-paying attendees. This is in addition to your Eloqua license fee. Marketing Cube provides a range of tailored training solutions for Oracle Marketing Cloud customers.

Visit Marketing Cube College to learn more about our in-person and live webinar sessions for your team.

Course Name: Oracle Eloqua – B2B: Insight for Reporters (OBI)

This OnDemand course is part of the B2B: Analysis tenet within the B2B Luminary program, and is a requirement for the B2B Luminary accreditation. This portion of the course covers reporting basics for everyday Eloqua users, focusing on two features of Oracle Eloqua Analytics — Oracle Eloqua Dashboards and Oracle Eloqua Insight (powered by Oracle BI). Students will learn functions available to the Reporter user type and how to work with reports in the Report Catalog.

By the end of this class, you will be able to:

  • Navigate and interpret Eloqua Dashboards and Oracle Eloqua Insight (OBI)
  • Understand the Browse Catalog setup and organisation
  • Prompt and run reports
  • Sort data
  • Manage the favorites folder
  • Export and print reports