Strategy & Best Practice

Your ability to drive a unique Customer Experience (CX) has to be supported by a holistic view into your Prospect’s & Customer’s Digital Body Language™.

Strategy: A pattern in a stream of decisions

Strategy, from the Greek word στρατηγία stratēgia “art of troop leader; office of general, command, generalship”[1] is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy is important because the resources available to achieve these goals are usually limited.

Getting Started

Once you make the decision to implement Oracle Marketing Cloud – Eloqua, there are a few things that can happen.

1. You can keep doing what you’ve always done, just with a shiny new platform or 2. You can begin to realise the value and insight Oracle Marketing Cloud delivers and design and build campaigns accordingly.

We like helping our customers realise the value of the second point. It’s about a paradigm shift. Understanding that Marketing Automation and Email Marketing are two very different things.

Email Marketing typically has a very “List” oriented focus. Marketing Automation is about understanding the behaviour, or Digital Body Language, of your contacts and engaging with them accordingly.

Road Map Planning

Once the dust settles on your implementation of Oracle Marketing Cloud, we’ll work with on some Road Map Planning.

This planning session helps Marketing Cube understand your business and at the same time we can plan to share more of Oracle Marketing Cloud’s functionality in the context of your strategy and specific campaign objectives.

This is where the fun really begins.

 

Marketing Automation Strategy & Best Practices

Change Management

The best change management strategy begins before the change takes place. Having worked with many organisations installing Oracle Marketing Cloud we will help provide your Change Management team with insight and an understanding of Marketing Automation best practice.

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Customer Success Coaching

Our Marketing Automation consultants will support you through a Customer Success Coaching process. The process takes into consideration your sales and marketing objectives and goals, and then helps you develop a plan to determine how you’ll action and achieve your objectives.

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Buyer Journey & CX

To get the most out of Oracle Marketing Cloud, first consider your buyer’s journey.

By mapping your buyer’s journey, you can begin to understand what to do to support your buyer on that journey, and also how you can influence the buyer and their decisions throughout that journey.

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How clean is your data?

Today’s modern marketer understands the need for clean data. A worthy goal which many have found difficult to achieve. Not any more!

As a stand-alone platform, Eloqua provides a wide range of tools to help ensure the quality and integrity of your data. 

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Social Media Strategy

The starting position for a social media strategy should really be one that understands your buyer and their behaviour.

If the profile you have of your buyer shows they engage via social media, then a social strategy needs to be considered to ensure you are not ignoring sections of your buying community.

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Sales & Marketing Alignment

When Marketing and Sales operate in unison towards common goals, everybody wins. In fact, there is a school of thought that suggests we need a third word to describe sales and marketing.

Some companies today have a Sales & Marketing Director, a single person to oversee these two groups. This goes part way to bringing about alignment. 

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SOURCES:

  1. [1] στρατηγία, Henry George Liddell, Robert Scott, A Greek-English Lexicon, on Perseus
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