College Workshops

Eloqua Administrator Training

Your first Eloqua End User Workshop

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Workshops & Consulting

A range of interactive, engaging workshops designed for marketers, by marketers helping you create unique customer experiences.

Marketing Cube College provides tailored Eloqua training workshops for Oracle Marketing Cloud customers.

Eloqua 101 & Strategy

This two day workshop delivers new users context as it includes marketing automation strategy along with Eloqua end user training. Attendees complete the two days with campaigns and assets complete.

Lead Scoring 101

This one day workshop brings the marketing and sales teams together. A facilitated discussion defines your ideal client profile, agreement on what a marketing qualified lead looks like and an agreed process for reporting.

Lead Nurturing 101

Nurturing takes many forms for Eloqua users. This one day workshop delivers a framework to define your target audience, your message and then we build a campaign canvas to deliver your nurturing campaign.

Consulting Services

Our team of expert marketers bring a range of skills to help your organisation get the most, not just from Eloqua, but from your overall strategic direction. Our consulting services will help you enhance your marketing automation success. 

Why Choose Us

Since 2007, Marketing Cube has been the premium Eloqua Partner in Australasia. We’ve sold, implemented, provided technical support and marketing automation consulting services for Oracle Marketing Cloud to many local and international companies. Our approach is very ‘hands on’ and outcome based.

If you’d like to achieve more while delivering a unique Customer Experience, talk to us today.

Eloqua 101 & Strategy

On-board new users faster, end-user training combined with marketing automation strategy.

Workshop Overview

This two day workshop is designed to lift marketing users to Modern Marketers with a focus on both the Eloqua platform and also the strategy associated with the rich level of functionality they have available to them.

Each workshop is tailored to the audience and can be adjusted as necessary to ensure the best possible outcome for all attendees.

The workshop can be facilitated in two ways:
      
Option 1:     Day 1 – Modern Marketing Strategy
                     Day 2 – Eloqua End User Training

This option is suitable if you have a larger marketing team with clear lines of responsibility between groups e.g. one group builds campaigns within Eloqua the other develops digital campaign strategy.

Option 2:    2 Days – A blended approach

This option delivers Modern Marketing Strategy and Eloqua End User training in a combined format. e.g. We review campaign effectiveness and then immediately apply what’s learnt during the end user session.

Workshop Module Breakdown

Each workshop is tailored to your needs. The following is an outline of a typical workshop.

The morning session begins with an overview of Oracle Marketing Cloud and an introduction to Modern Marketing. Marketing Cube users will login to the platform and discover the various aspects of Marketing Cloud.

We introduce participants to the concept of problem based marketing and help them understand the benefits of moving their thinking from “email marketing” to “marketing automation”.

The afternoon is spent exploring two key functional areas of Eloqua. 1. Email and 2. The Campaign Canvas. Users will build emails, learn about the time saving aspects of templates, sending test emails and click-through reports.

We then talk through better campaign design and look at the best practice approach to delivering emails, reminders, reviewing who’s opened and who’s clicked through on emails.

Day 2 kicks off with a review of day 1 and we explore what’s coming up today. The morning session dives into contact management, segmentation, offers and creating engaging content.
We’ll explore personalisation, understanding Digital Body Language and how this can be used to deliver trigger based campaigns.

The afternoon session explores more around content marketing and helps users understand how to maximise current content. We then explore forms and publishing them to landing pages understanding a best practice approach to forms and how to minimise form abandonment.

The final part of the day brings all of the various components together on the Campaign Canvas and participants will learn how to launch their campaign and explore Eloqua INSIGHT and reporting.

Marketing v’s Marketing Automation

Email marketing is the constant repetition of sending emails to your contacts. There’s no evaluation of behaviour and little insight beyond open rates, click through and form completion.

Marketing Automation is the ability to engage with prospects and customers on their own terms through trigger based marketing campaigns. People progress through the top of funnel based on their engagement and digital behaviour.

Workshop Logistics

PREREQUISITE
  • Marketing staff should have a login to Oracle Marketing Cloud Eloqua.
  • A pre-work assignment will be provided to registered participants.
LEARNING OUTCOMES
  • Understand the core functionality of Eloqua and be able to navigate the system.
  • Understand how to build a campaign with the various components like email, landing pages
    and forms.
  • Be able to access and schedule campaign reports.
BUSINESS OUTCOMES
  • Attendees will leave the workshop having built a campaign.
ATTENDEES
  • This workshop is capped at 10 attendees
  • Attendees must have access to Eloqua for the duration of the workshop.
DURATION
  • A facilitator lead 2 Day face to face workshop.

Lead Nurturing 101

Engage with people on their own terms.

Workshop Overview

The concept of nurturing is both a pre-sale and post-sale strategy. From a pre-sales point of view, Oracle Marketing Cloud enables you to personalise each engagement for prospects and deliver an improved Customer Experience.

As buyer behaviour has changed, it’s now more critical than ever before for Modern Marketers to engage with prospects and customers on their own terms.

Utilising Oracle Marketing Cloud functionality like trigger based marketing and lead scoring, marketers are able to deliver a range of assets to interested parties through a campaign designed to engage people and then score their digital behaviour.

Workshop Module Breakdown

  • Problem based marketing
  • An ideal client
  • Nurturing who?
  • Segmentation
  • The offer
  • Personalisation
  • The Message

Marketing v’s Marketing Automation

Email marketing is the constant repetition of sending emails to your contacts. There’s no evaluation of behaviour and little insight beyond open rates, click through and form completion.

Marketing Automation is the ability to engage with prospects and customers on their own terms through trigger based marketing campaigns. People progress through the top of funnel based on their engagement and digital behaviour.

Workshop Logistics

PREREQUISITE
  • Marketing staff should have a login to Oracle Marketing Cloud Eloqua.
  • Sales staff should be prospect facing.
LEARNING OUTCOMES
  • Understand how to execute a problem based marketing lead nurturing campaign.
  • Understand the flow of the campaign best suited to your target segment.
BUSINESS OUTCOMES
  • Fully deployed* lead nurturing campaign for one target audience built in Eloqua.
ATTENDEES
  • This workshop is capped at 10 attendees
  • Attendees must have access to Eloqua for the duration of the workshop.
DURATION
  • Half Day or
  • 1 day

*NOTE: 1 day workshop only and assumes a degree of pre-work has been completed i.e. artwork and content.

Lead Scoring 101

Deliver the right leads to sales at the right time.

Workshop Overview

As more companies begin to understand the need for a clear Customer Experience (CX) strategy, lead scoring is one way to gain the insight needed to better manage prospect and customer engagement.

Lead Scoring empowers the Marketing team to nurture prospects with personlised campaigns then deliver marketing qualified leads to the sales team.

This means the sales team can focus on the right prospects at the right time and avoid endless phone calls from extensive lists of people who are no more than names i.e. they have no relationship with Marketing Cube. This workshop walks your team through a defined process to build a basic Eloqua lead scoring model.

Workshop Module Breakdown

  • Sales and marketing alignment
  • Your ideal client profile (ICP)
  • Segmentation
  • Fit/Profile v’s engagement
  • Criteria & weightings
  • No lead left behind
  • Reports & dashboards

Why Score Leads?

One of the biggest challenges in most organisations is the definition of what constitutes a “Lead” and understanding when it should be passed from Marketing to Sales.

Once you have a Lead Scoring model in place, sales and marketing can begin to understand and gain insight from the contacts presented as an “A1” lead. Through refinement and feedback Lead Scoring can become one of your organisations most powerful business processes.

Workshop Logistics

PREREQUISITE
  • You should have been running Eloqua campaigns for at least 3-6 months.
  • You should at least have 3-4 active campaigns in play targeting prospects and customers.
LEARNING OUTCOMES
  • Understand how to build a basic Eloqua Lead Scoring model.
BUSINESS OUTCOMES
  • A defined and measurable lead scoring model to support the delivery of Marketing Qualified Leads to the Sales team.
ATTENDEES
  • This workshop is capped at 10 attendees
  • Attendees must have access to Eloqua for the duration of the workshop.
DURATION
  • 1 day

Marketing Automation Consulting

Delivering expert advice to build on your success.

Consulting Services

It’s easy to become insular in our campaign execution and potentially repeat the same type of communications over and over.

You probably have an annual or at least a quarterly marketing plan in place. As you break that plan into campaigns, we can start to look at how Eloqua can help you better execute and engage with prospects and customers.

Our Customer Success team can provide insight around Eloqua functionality to help you realise greater returns on your Eloqua investment. Our team can sit with your marketing team, review the current marketing plan and help you exploit the rich functionality Eloqua has to offer.

Like many customers, you probably hit the ground running following the implementation of Eloqua. Have you taken the time to take a step back and review the performance of your campaigns beyond the usual metrics of opens, click-throughs, landing page visits and form completion / abandonment?

If not, it’s time.

How can we help?

Our Customer Success team can support you in a variety of ways.

From as little as a half day engagement or a larger project or even buying blocks of time to draw from as needed, our Customer Success team can engage with you in a way that suits your team and your budget.

Let’s Start With A Road Map

Developing a Marketing Automation Road Map in concert with your marketing plan is a great starting point for either new Eloqua users or those who may be a little more seasoned in their use of the platform.

The Road Map helps align your team to what’s ahead and how Eloqua can be exploited further to better realise your organisation’s goals around customer experience and
overall growth.

Specific Campaign Support

From time to time, you may need support from Marketing Cube like you would from an external agency. Our Eloqua Technical Team is able to support Marketing Cube in a number of ways.

It may be support through integration requirements, perhaps more complex campaign builds or assistance with reporting.