Oracle Marketing Cloud is introducing a new standardised top navigation menu structure across all Oracle Marketing Cloud products, including Oracle Eloqua.While the menu options remain identical in Oracle Eloqua, you’ll notice some visual changes to the menu across the top. You will also notice a new left side menu that pops out as well. These […]
Many marketers face the challenge of delivering Marketing Qualified Leads to the sales team. This month we focussed on the need for a defined and agreed process between marketing and sales. We then looked at various ways Eloqua, largely through smarter use of segments, can help you build an audience of potential MQL’s.
Whether you’re new to Eloqua or a seasoned professional, these 3 tips for campaign canvas layouts will be helpful. We’ll show you how to gain a 32% lift in email opens, how to manage the event registration process and the fundamentals of a nurturing campaign.
We live in a world where data is exploding. It’s a world where businesses are born every day to disrupt established models and a world where artificial intelligence (AI) informs interactions.