We launched this month’s webinar with the Pointer Sisters singing “I’m so excited”. That’s the general mood amongst Eloqua customers as they begin to work with the new Eloqua email Design Editor. This webinar replay walks you through the new editor and provides additional ideas to help you migrate from the Classic Editor to the new […]
Outstanding Contact Management will be the difference between an ok, or an outstanding campaign. This month we walked through three key areas to help ensure your Contact data is as accurate as possible and provide tips to maintain data quality. The Eloqua User Group is hosted by Marketing Cube. We welcome all Oracle Marketing Cloud Eloqua […]
When the new Eloqua Email Editor arrived in early 2018, we started to build new templates for our various campaigns. I wondered about those “always-on” campaigns and the emails they send automatically. You can also watch a short how-to video.
Single City Event Registration with Eloqua Eloqua User Group This month we focussed on using the Eloqua Campaign Canvas to fulfil your event registration needs. In addition, we discussed the release of the new Email Design Editor, changes to the LinkedIn Campaign Manager App and more. Watch the replay Eloqua & Event Registration Automation Eloqua provides […]
Eloqua Campaign Canvas Best Practices 101 Eloqua User Group Watch the Replay This user group saw our greatest number of attendees since we launched the user group three years ago. It’s clear there’s a need for Eloqua users to enhance their awareness of the Campaign Canvas. The best advice I ever received about the Campaign […]
Eloqua Housekeeping tips for Modern Marketers While we spend much of our time with Eloqua customers supporting them with their campaigns, we also use Eloqua to drive our own marketing efforts. I thought I’d share some of the activities I’ve been up to over the December & January period as we get ready for another […]
The power of Marketing Automation is sitting there, waiting to be used. Eloqua users have the ability to automate much of what they do. Sometimes, it’s determining which of your campaign can be well, ‘fully automated’. That’s what we covered in this User Group. Once the webinar replay is available, a button will be available […]
Enhancing your Contact Profile with Smarter Forms In order to execute a personalisation strategy, the more you know about your audience, the better you’re able to engage and tailor your messaging. Next to profile data flowing into Eloqua from your CRM or other data sources, information captured via a form submission, is the one point […]
Oracle Marketing Cloud is introducing a new standardised top navigation menu structure across all Oracle Marketing Cloud products, including Oracle Eloqua. While the menu options remain identical in Oracle Eloqua, you’ll notice some visual changes to the menu across the top. You will also notice a new left side menu that pops out as well. […]
Many marketers face the challenge of delivering Marketing Qualified Leads to the sales team. This month we focussed on the need for a defined and agreed process between marketing and sales. We then looked at various ways Eloqua, largely through smarter use of segments, can help you build an audience of potential MQL’s. Watch the […]
Watch the Replay Whether you’re new to Eloqua or a seasoned professional, these 3 tips for campaign canvas layouts will be helpful. We’ll show you how to gain a 32% lift in email opens, how to manage the event registration process and the fundamentals of a nurturing campaign. The Campaign Canvas is a visual representation […]
We live in a world where data is exploding. It’s a world where businesses are born every day to disrupt established models and a world where artificial intelligence (AI) informs interactions.