Have you leveraged the power of the cloud by integrating Social, Marketing and Sales? Allow Oracle technology to showcase its technology stack through an integration with Oracle Marketing Cloud Eloqua and Oracle Social Relationship Management (SRM).We often get asked how you can gain ROI through social media. Through an integration from Oracle Marketing Cloud Eloqua into SRM, your social team will […]
If you’re looking for a portal for all your social requirements then you’ve come to the right place.Our social library is your resource station for all your social needs including but not limited to:Social sellingListeningEngagementMobile marketing andDigital body languageJust click on the button below to view which resource is right for you.
“Social is easy, any marketer could do it, hey, I could do it!” These are often words I hear from accounting, finance or IT friends yet unfortunately, this still represents a significant trend as to public opinion on the importance of having a solid social strategy in your marketing and sales mix.Too often social is forgotten as […]
If you’re anything like me and manage multiple accounts of Instagram and were constantly frustrated with having to log out and sign into seperate accounts each time, then you will happily know that you can finally breathe a sigh of relief! The new Instagram update has addressed this problem (…finally) and now your social media life just got […]
Super Bowl 50 is fast approaching and you know what that means… it’s time to get social and develop some exposure, no matter how big or small your brand is.If you don’t know by now, Super Bowl is the most watched sporting event on the planet with a record 120 million viewers tuning in to […]
Predicting what will happen in social media is about as hard as predicting what the next viral post will be. However, at least as marketers, we can read and engage with each other and in turn string a few ideas as to the direction we think social media might take.Firstly, in 2015 we saw the rise of live streaming […]
So you’re a Modern Marketer who strives to make sure that when uploaded to Twitter, your images are going to look large and bold so as to catch the attention of your audience – only to find upon posting that Twitter cropped them?!?!Well not anymore, Twitter’s latest update means they will no longer be cropping images or videos.You […]
We are all on social in some form. Even if you’re not posting, I am sure you are engaging and your Digital Body Language™ is still providing some behavioural data to a digital marketer.The fact is that every comment, like, favourite, retweet can be used in a positive way to guide a digital marketers actions so they […]
As the world of social media continues to evolve, so does the Oracle Social Relationship Management Platform.The latest updates include Facebook page tagging, new ways to manage your data, creating alerts for your topics, the ability to move bundles and advances to your search terms when creating topics.In this blog, we will dive into a […]
There is the very common saying, “every lead is different” and this is definitely true but how are we qualifying these leads?!In our previous blog we had a look at the revolution of the social selling funnel and we discussed how Sales are more involved in the initial stages of lead generation than in years past. We also […]
Long gone are the days when the sales and marketing teams are aligned separately in social channels.Sales teams are seemingly more involved in channels such as LinkedIn and Twitter, realising that by working alongside the marketing team, they can actively reach a wider audience and deliver a personal experience to potential customers.Marketing Automation enables sales to […]
You’re perfecting your marketing automation platform. You have managed to understand the ins and outs of sending campaigns, scheduling events and tracking your email click-through rates. You are just missing that other channel – social media.
When more thought is neededFor most marketers, the ability to devise and launch a campaign is something that rarely requires input from in-house counsel or an external law firm.However, social media campaigns bring a level of immediacy and provide a scenario where engagement and interactions with people happen in real-time.What I’ve seenIn Australia we have […]
So you’ve got someone in charge of your social channels. You’ve started to see some results. You now want to find new ways to gain leads through social, increase your followers, drive events – you decide it’s time to implement paid social advertisingAt Marketing Cube we have decided to do just that. We have a firm […]