This blog post helps join the dots between current marketing trends and looks at how Eloqua can help you deliver or execute those marketing trends in your organisation.
In an effort to extend their reach to prospective students and do more with ever diminishing budgets, Australian universities are discovering the benefits of Marketing Automation as a core communication tool to help manage the complexities of the student lifecycle. Why Marketing Automation? At its core, marketing automation is a communication tool. However, unlike email marketing […]
What’s the difference? An email marketer has a list and a single email & they hit that list over & over again. They watch their unsubscribes increase and they deliver poor quality leads to the sales team. A marketer using marketing automation “engages” with buyers or donors based on their behaviour & Digital Body Language™ […]
When more thought is needed For most marketers, the ability to devise and launch a campaign is something that rarely requires input from in-house counsel or an external law firm. However, social media campaigns bring a level of immediacy and provide a scenario where engagement and interactions with people happen in real-time. What I’ve seen […]
A recent Not-for-Profit survey conducted by Monash University looked into the top 3 methods that encourage giving. Various participants were surveyed including current and perspective donors, volunteers and supporters of charities. The techniques which came out on top were: 1. Giving online 2. Websites 3. Television and collectors at interactions (both equal third) […]
NFP’s have a great deal to gain from Marketing Automation. By delivering a personalised level of communication, NFP’s can ensure Relationship Managers and key stakeholders are in touch with donors. Batch-and-blast email marketing is a very different beast compared to Marketing Automation.
With the ease of building emails and landing pages, it’s easy for Modern Marketers to avoid the critical step of sourcing expert advice around design. I’m a good example! Perhaps not in the best possible way. I call myself a Marketing Technologist, I’m not a web developer, web designer or even a designer. I hope […]
When your team works so hard on various email campaigns, the effort to get people to opt-in is significant. A simple “global opt-out” can be a killer. How about offering people choices about how they hear from you? Capture a supporter’s preferences Most organisations will run a variety of campaigns and these campaign will generally […]
Tis The Season For Giving For many years various corporations have seen the good work they can do to support various not-for-profit organisations. This work can be done in-kind or through providing specific donations. Some companies will provide the opportunity for staff to contribute a portion of their income to a chosen charity with some […]
Know your donor/member community The not-for-profit sector has a level of connection with their community the B2B and B2C industries would die for. People are connected emotionally for a purpose and are aligned with a vision and objectives. The next step for not-for-profit organisations is the ability to engage with these people based on their […]
In an industry where relationships are extremely important, the experience provided to donors is key. The experience may begin from television advertising, from banner ads, direct mail or by being approached on the street by an authorised representative. When a “prospect” becomes a donor, it’s hopefully the beginning of a long relationship between the charity […]
I had an opportunity to meet with a long-standing client recently and hear the news that she has a new role. Previously she managed their marketing team, specifically the Oracle Eloqua Marketing Cloud team who built their various marketing automation campaigns. Her new role is as Customer Experience (CX) Manager, this is also a new […]
Event Management Doing More With Less & Getting Results It’s the same statement most managers and executives hear from staff, “we don’t have enough time” or “we’re under resourced, we need more people”. You can take a Six Sigma approach and refine your business processes to remove redundant steps, but you can only do that […]
Social can reveal a lot about what Customers or Donors/Members are doing & where they spend their time online. I had the opportunity today to view some social stats for one of Australia’s largest supermarkets chains. They have just over 500,000 fans on Facebook. Of the fans, only 0.18% (abt 35,000) of them are actively […]