Marijke Timmers Marketing Automation
Whether you’re just starting to activate your email database or you’re worried about audience fatigue, here are a few tips and tricks to keep your contacts engaged and your messages on point. It’s 2019. Is email marketing still even relevant? As arguably the most cost-effective channel, email marketing should absolutely continue to be a key […]
Derek Bell Marketing Automation
When the extended Christmas & New Year period arrives, team members are out of town and consideration needs to be given to ensure SLA’s are met and there’s no gap in your Customer Experience (CX). For ten plus years we’ve worked with many clients using Eloqua, providing support, advice and consulting services. We’ve pooled some of the […]
Derek Bell Industry News, Marketing Automation, Not-for-Profit
UPDATE: This webinar was delivered on 25th October 2018. If we consider we’re living in a Digital Revolution, we can probably draw the conclusion that the “rebels” have won, and are governing. The revolution is over and those of us serving the “people” have a new rule book. Membership based organisations, whether for-profit or not-for-profit, […]
Marijke Timmers Marketing Automation, Revenue Performance Management
When was the last time you felt truly connected to a brand and why? Chances are, it was because you felt understood and considered.
Sounds easy enough. But as Marketers, we know achieving such a connection requires a deep understanding of your customer and building personalised experiences around them. That’s not always easy to do.
Adrian Jones Industry News, Marketing Automation, Revenue Performance Management
The 2018 Oracle CloudWorld event took place in early May at the new Hyatt Regency Hotel in Sydney. Attended by well over 1,000 people, the event covered a wide range of areas for today’s Cloud driven world.
Adrian Jones Industry News, Marketing Automation
One of the key recurring themes woven through the Innovation in Marketing Automation breakfast event in Melbourne this week was getting your data structures right to support the CX (customer experience) you are looking to deliver. Andrew Pattison, Customer Experience Manager at Honda MPE talked us through two key projects that he has worked closely […]
Adrian Jones Industry News, Marketing Automation
The key takeaway from my research was this: Whilst the GDPR may not primarily apply directly to your organisation today, I believe it provides some insights into how data protection laws and consumer expectations are changing, and where the bar is now set in terms of best practice.
Derek Bell Marketing Automation, User Group
When the new Eloqua Email Editor arrived in early 2018, we started to build new templates for our various campaigns. I wondered about those “always-on” campaigns and the emails they send automatically. You can also watch a short how-to video.
Marijke Timmers Marketing Automation
Watch the video Vote here BMW Group New Zealand has been recognised globally for digital marketing excellence, securing a finalist position in this year’s Oracle Markie Awards. It comes less than 12 months into their digital transformation journey. The awards represent the highest standards in marketing innovation and customer experience, and bring together some of […]
Marijke Timmers Marketing Automation
If your LinkedIn news feed is like mine, it’s full of trends to follow in 2018 and new year resolutions for perfecting your marketing strategies and tactics. With so many things to consider and so many new technologies and trends to watch out for, I thought it timely to go back to basics and revisit […]
Derek Bell Marketing Automation, User Group
Eloqua Housekeeping tips for Modern Marketers While we spend much of our time with Eloqua customers supporting them with their campaigns, we also use Eloqua to drive our own marketing efforts. I thought I’d share some of the activities I’ve been up to over the December & January period as we get ready for another […]
Derek Bell Marketing Automation
Once you’ve secured a Marketing Automation platform, it’s time to get busy and build out a few core campaigns and begin to tailor your CX.
Derek Bell Marketing Automation
One of the most common expectations new users to Eloqua have is the ability to build a lead nurturing campaign. It’s a fair expectation and really is a pretty simple process.
Derek Bell Marketing Automation, Revenue Performance Management
Recognising customers as individuals with preferences and responding at the right time and in the moment requires a smarter approach that is personalised, seamless and immediate – and also results in an emotionally positive experience.
