Adrian Jones Industry News, Marketing Automation
The key takeaway from my research was this: Whilst the GDPR may not primarily apply directly to your organisation today, I believe it provides some insights into how data protection laws and consumer expectations are changing, and where the bar is now set in terms of best practice.
Derek Bell Marketing Automation, User Group
When the new Eloqua Email Editor arrived in early 2018, we started to build new templates for our various campaigns. I wondered about those “always-on” campaigns and the emails they send automatically. You can also watch a short how-to video.
Marijke Timmers Marketing Automation
BMW Group New Zealand has been recognised globally for digital marketing excellence, securing a finalist position in this year’s Oracle Markie Awards. It comes less than 12 months into their digital transformation journey. Watch the video Vote here The awards represent the highest standards in marketing innovation and customer experience, and bring together some of […]
Marijke Timmers Marketing Automation
If your LinkedIn news feed is like mine, it’s full of trends to follow in 2018 and new year resolutions for perfecting your marketing strategies and tactics. With so many things to consider and so many new technologies and trends to watch out for, I thought it timely to go back to basics and revisit […]
Derek Bell Marketing Automation, User Group
Eloqua Housekeeping tips for Modern Marketers While we spend much of our time with Eloqua customers supporting them with their campaigns, we also use Eloqua to drive our own marketing efforts. I thought I’d share some of the activities I’ve been up to over the December & January period as we get ready for another […]
Derek Bell Marketing Automation
Once you’ve secured a Marketing Automation platform, it’s time to get busy and build out a few core campaigns and begin to tailor your CX.
Derek Bell Marketing Automation
One of the most common expectations new users to Eloqua have is the ability to build a lead nurturing campaign. It’s a fair expectation and really is a pretty simple process.
Derek Bell Marketing Automation, Revenue Performance Management
Recognising customers as individuals with preferences and responding at the right time and in the moment requires a smarter approach that is personalised, seamless and immediate – and also results in an emotionally positive experience.
Tim Cox Marketing Automation, Social Media
We’re making our way at a rapid pace through 2017 and before you blink again we’ll be marching into 2018. With that in mind, I believe it’s a good time to review what’s been happening in the world of social and particularly its role in marketing automation. 2016 saw the extreme lift-off of advertising through […]
Derek Bell Marketing Automation, Revenue Performance Management
In the world of Marketing Automation, Account-Based Marketing is a buzz word. However it seems Australian & New Zealand marketers haven’t quite caught on to the idea, at least from what we can see below from Google Trends. There’s isn’t even enough search data to show anything according to Google. So, what’s the problem? Google […]
Derek Bell Marketing Automation, User Group
Many marketers face the challenge of delivering Marketing Qualified Leads to the sales team. This month we focussed on the need for a defined and agreed process between marketing and sales. We then looked at various ways Eloqua, largely through smarter use of segments, can help you build an audience of potential MQL’s. Watch the […]
Jason O'Donnell Marketing Automation, Revenue Performance Management
In an earlier post by my colleague Marijke Timmers, she wrote about the value of Aligning Sales and Marketing. Along similar lines, aligning Advertising and Marketing will allow both departments to understand bottom line ROI for their efforts, while also delivering more relevant and personalised content to their prospects and customers. For businesses that are […]
Derek Bell Marketing Automation, Not-for-Profit
This blog post helps join the dots between current marketing trends and looks at how Eloqua can help you deliver or execute those marketing trends in your organisation.
Marijke Timmers Marketing Automation, Revenue Performance Management
Anyone who’s run an event or spoken at one knows, Q&A panels can be hard. Unpredictable. Downright awkward at times. When I asked an expert panel at a mobile marketing summit in Auckland recently about the role of mobile in B2B, I honestly wasn’t trying to trip anyone up. Nevertheless, the question drew a series […]
