We live in a world where data is exploding. It’s a world where businesses are born every day to disrupt established models and a world where artificial intelligence (AI) informs interactions.
I had the opportunity last Friday morning to attend a round table discussion with the Association for Data-driven Marketing & Advertising (ADMA), hosted by their CEO Jodie Sangster. The discussion focussed on the Federal Government’s draft proposal on the Productivity Commission’s Data Availability and Use draft report.
Coming at it from a different angle I had the chance today to attend a conference with a new client, it’s always helpful to hear how our customers pitch to their customers. It provides a level of insight that helps us provide advice and support on their various campaigns. This client is a software company […]
Presenting people with visually appealing information that’s easily absorbed, understood and meaningful is not a simple task. In an age of in-bound marketing, content, specifically good quality content, is key. A common strategy amongst marketers today is to take survey data and turn that data into bite size chunks of easily digestible pieces. Where possible, taking […]
In an effort to extend their reach to prospective students and do more with ever diminishing budgets, Australian universities are discovering the benefits of Marketing Automation as a core communication tool to help manage the complexities of the student lifecycle. Why Marketing Automation? At its core, marketing automation is a communication tool. However, unlike email marketing […]
For today’s businesses, gaining brand visibility and establishing expertise in your industry are two crucial components for attracting new customers. But how do you get any visibility online when there are so many others vying for the attention of your audience? The best way is through establishing a stellar content marketing strategy. What Is Content […]
ORIGINALLY POSTED BY ORACLE: Deborah Hamilton-Oracle on Jul 14, 2014 It doesn’t matter that I’ve done it a dozen times before. I am still amazed at how easy it is to submit a claim for out-of-network expenses through my health insurance provider. I log onto their web site, enter information from the physician’s statement, hit […]
Data management platforms, marketing automation, Modern Marketing, form processing, plenty of wait steps, segmentation and custom data objects. 12 months in with Marketing Cube and these are just a few of the topics that I discuss on a daily basis with my clients, sales partners and co-workers. Half of these I was very new to […]
Following the global Modern Marketing event in Las Vegas earlier this year, Oracle Marketing Cloud hosted over 100 guests at the Modern Marketing Tour 2015 in Melbourne this week. It all comes back to data Across the various presentations throughout the afternoon, there was a common theme. That theme was data and in some cases […]
There is the very common saying, “every lead is different” and this is definitely true but how are we qualifying these leads?! In our previous blog we had a look at the revolution of the social selling funnel and we discussed how Sales are more involved in the initial stages of lead generation than in years past. We […]
In this week’s book review, we look at Alex Allwood’s second pillar of Customer Experience (CX), Organisational Alignment. Summary In this chapter, Allwood presents the well founded argument that unless staff are focused on the customer, there’s little chance the organisation will achieve its CX goals. She points out: “Some of the greatest customer experience […]
In this week’s book review, we look at Alex Allwood’s first pillar of Customer Experience (CX), Brand Purpose. Summary Allwood outlines that the culture of your organisation will go a long way to helping you build relationships with your customers. She cites organisations like Apple Inc., TOMS shoes and Dove Skin & Hair etc. Each […]
I spent some time this week participating in an Oracle Partner Network Webinar for Social Relationship Management (SRM). The webinar discussed a range of recent updates to SRM, but more importantly it provided insight into some of the great new features you will be able to access soon. Recent Updates Social Station The social station […]