Our content strategy consists of one folder on our C:Drive!
59% of marketers create at least one piece of content each week. Are you managing this process and do you “know” which content is performing best?
The BUsiness Problem
There are a range of challenges for marketers when it comes to Content Marketing. With a good amount of time and effort required on the strategy side and the implementation of actual “content”, you need your systems to support you in that process.
Here are a range of business problems we see for today’s content markter:
- Your content lives in multiple locations
- You’re presenting content in silos (vs. Tailored Experiences)
- Your front-end experience is Weak
- You Haven’t Considered the content journey
- Your content is not optimised for conversion
- Your marketing team has sole ownership of your content
- You have no insight into what’s working
- Your IT team is a bottleneck
In the case of Content Marketing, the primary road block is the lack of a content marketing strategy.
While a software platform like Oracle Content Marketing can help you get organised around your content marketing, it can’t help you with the strategy.
So, in the case of a solution to this business problem, we need to assume you have a strategy in place which is probably evident by the fact you’re reading this page on our website.
Oracle Content Marketing offers you a range of features to support your strategy and specifically the development of content and the execution of that content across your campaigns.
For Oracle Marketing Cloud Eloqua customers, the two platforms integrate which means Content is easily “dropped” into Eloqua emails and/or landing pages.
You can also integrate Oracle Content Marketing with your blog e.g. WordPress and others.
In addition, Content can be linked to your Personas and the stages of your Opportunity Management process, typically from your CRM.
Oracle Content Marketing helps you consolidate your Content in place, track the performance of each piece of Content and rank and score the authors of the content. A little competition is always a good thing.
Do you lack a Content Marketing Strategy?
Download the Modern Marketing Essentials Guide to Content Marketing to help you get the framework for your content strategy into place:
Part 1 – Content To Support Marketing And Business Objectives
Part 2 – Content Planning Best Practices
Part 3 – Content As Data: How Can You Use That Data To Benefit Your Customers And Your Bottom Line?
The Oracle Content Marketing Fundamentals Series is comprised of three instructor-led courses that are sure to take you from novice to know-how.
To take this course, you must have access to the Academy learning portal. A training purchase can be made through the Academy sales team. Current customers can log into the learning portal and enroll anytime at the Oracle Marketing Cloud Academy.