I need to build a Nurturing Campaign.
Taking your customer’s journey from the white board to a live campaign is easily achieved with the Oracle Marketing Cloud Eloqua Campaign Canvas. Discover how easy it is.
The Business Problem
- We spend a lot of time creating leads for the sales team. Once sales reject the lead, we’re dropping those people like hot potatoes. We need a nurturing campaign to make this happen
- Without automation, the idea of a nurturing campaign is overwhelming and prospects are lost
- We spend too much time creating bespoke content in place of recycling content which could serve multiple purposes
- While we have some basic nurturing campaigns in place, understanding when these prospects might be qualified, we have no way of measuring their readiness to buy
- There’s general confusion in the organisation about what constitutes a “nurturing” campaign. Who are we nurturing and to what end?
- Eloqua’s campaign canvas provides the marketing team with an easy to use drag and drop interface, we call it the Campaign Canvas. Lengthy campaigns i.e. nurturing campaigns are easily created in less than 30 minutes
- Moving from an email marketing platform to a Marketing Automation platform like Eloqua, brings an entire new level of automation to your campaigns
- Combined with Oracle Content Marketing, Eloqua enables you to access exisiting strong performing content to integrate with your nurturing campaigns
- Eloqua created Lead Scoring, it’s the best way to score and rank leads based on both explicit (profile) and implicit (Digital Body Language™) data
- Well, this last point is not about technology. While Eloqua can enable your campaign design, the actual process or journey you want campaign members to experience is up to you.