Eloqua Release 488 brings a number of excellent enhancements that deliver tangible and helpful functionality for the Eloqua end-user. We’ve explored each of the main enhancements below. Shared List and Shared Filter enhancements View dependencies in shared lists and shared filters. This screen shot shows a Shared List. The same functionality is also available on […]
Anyone who’s run an event or spoken at one knows, Q&A panels can be hard. Unpredictable. Downright awkward at times. When I asked an expert panel at a mobile marketing summit in Auckland recently about the role of mobile in B2B, I honestly wasn’t trying to trip anyone up. Nevertheless, the question drew a series […]
Updates to the core Eloqua platform and the Eloqua Apps are delivered twice per quarter. This User Group webinar walks you through knowing when they take place, what’s taking place and where you can find all the necessary details.
Before you decide to build an Eloqua Lead Scoring Model, there are a few things you need to be aware of. This blog post, following a recent Eloqua User Group Meeting will walk you through some of those considerations.
Today’s marketers are measured like never before. For many, the provision of Marketing Qualified Leads (MQL) to the Sales team is paramount and one of the key metrics. But what constitutes a MQL? Are all leads equal? Let’s look at this in more detail.
Technology now enables us to know more and do more, faster and smarter than ever before. This post contains a few quick tips on how setting up your marketing automation solution with agility at its core will help you deliver quality campaigns, at pace.
Most organisations are trying to be smarter about the way they engage with their customers. When you add the volume of various communications channels you have available, the complexity become significant.
Over the past 12 months it’s likely you’ve developed a range of automated campaigns that are designed to run on a number of factors. Now is the time to review these assets and ensure they’re still relevant, on brand and don’t contain out of date information.