Before you decide to build an Eloqua Lead Scoring Model, there are a few things you need to be aware of. This blog post, following a recent Eloqua User Group Meeting will walk you through some of those considerations.
Today’s marketers are measured like never before. For many, the provision of Marketing Qualified Leads (MQL) to the Sales team is paramount and one of the key metrics. But what constitutes a MQL? Are all leads equal? Let’s look at this in more detail.
Technology now enables us to know more and do more, faster and smarter than ever before. This post contains a few quick tips on how setting up your marketing automation solution with agility at its core will help you deliver quality campaigns, at pace.
Most organisations are trying to be smarter about the way they engage with their customers. When you add the volume of various communications channels you have available, the complexity become significant.
Over the past 12 months it’s likely you’ve developed a range of automated campaigns that are designed to run on a number of factors. Now is the time to review these assets and ensure they’re still relevant, on brand and don’t contain out of date information.
1. Retargeting / Sequential messaging The most obvious use case for a cross device DMP is retargeting. With the ability to match a prospect or customer across their multiple devices, marketers can continue to engage their audience with the most relevant messaging based on where they are in their journey, and help progress them down […]
As consultants we can easily get lost in the endless possibilities that marketing automation provides. This might include complex forms and triggered campaigns through to CRM integrations and data mapping to build a richer profile of your contacts. So it can be forgiven that sometimes we forget that we just need to step back and […]
It is no secret that people now spend more hours on mobile devices than they do on desktops. Without a cross device DMP, mobile marketing and engagement is often either undervalued or overvalued. Marketers undervalue mobile advertising because many still apply a last click/conversion KPI model. Read more…
I had the opportunity last Friday morning to attend a round table discussion with the Association for Data-driven Marketing & Advertising (ADMA), hosted by their CEO Jodie Sangster. The discussion focussed on the Federal Government’s draft proposal on the Productivity Commission’s Data Availability and Use draft report.