Sophisticated segmentation helps ensure you don’t spam your contacts While working with a B2C client in the telecommunications industry a few years ago, administering their “recency” policy was done in the world of excel. Given the implications of spamming in Australia relative to the Spam Act, it was a balancing act to make sure they […]
Are you on the ROI Journey? In a meeting today with a Marketing Manager the “ROI” question came up. “How do we measure ROI on these campaigns?”. Great question I said. As we constantly look at ways to measure ROI we can be creative about how to do it. However, at the end of the […]
Oracle’s C-Central Information for Executives Trying to find almost anything at Oracle.com can prove a challenge. With such a broad set of products and services it’s difficult to find exactly what you’re looking for. However, C-Central is a micro-site targeting the CFO, CHRO and CIO. The CMO is probably better spending their time at www.eloqua.com […]
Mobile users broken down into four segments Understanding buyer behaviour is always key to helping you decide how to add value to your buyer’s journey. What can your organisation offer a prospect or customer above and beyond what your competitors are offering? For most companies, mobile devices i.e. smartphones have changed the way customers engage […]
It’s easy to be overwhelmed by Big Data This article from the Eloqua’s “It’s all about Revenue” blog is a good read for any marketer. At yesterday’s Oracle Partner session Big Data was discussed in the context of various Oracle solutions that help you make sense of the masses of data you’re currently capturing. I’m […]
A/NZ Adopts the Cloud (SaaS) at rates similar to the US Market Starting at 2pm on Thursday July 11, 2013 Oracle hosted their Sydney based partners at The Establishment on George Street Sydney. The afternoon covered a range of topics with members of the Australia/New Zealand and AsiaPac executive team delivering a range of updates. […]
